---
description: Get information about Similarweb price, usability & features from verified user experiences. Read reviews from Indian business users & discover similar tools.
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title: Similarweb Price, Features, Reviews & Ratings - Capterra India
---

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# Similarweb

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> Similarweb is a software \&amp; data company specializing in web \&amp; app analytics, web traffic, competitive intelligence and performance.
> 
> Verdict: Rated **4.6/5** by 251 users. Top-rated for **Likelihood to recommend**.

-----

## Overview

### Who Uses Similarweb?

Serving over 6K customers from startups to Fortune 500s, Similarweb is the top choice of online companies that want to understand their industry, outperform their competitors, and convert more.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.6/5** | 251 Reviews |
| Ease of Use | 4.6/5 | Based on overall reviews |
| Customer Support Software | 4.4/5 | Based on overall reviews |
| Value for Money | 4.2/5 | Based on overall reviews |
| Features | 4.5/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: Similarweb
- **Founded**: 2007

## Commercial Context

- **Starting Price**: $125.00
- **Pricing model**: Flat Rate (Free version available) (Free Trial)
- **Pricing Details**: Advanced and Enterprise plans.&#10;Free Demo: Available &#10;&#10;Contact SimilarWeb for more information or to setup a live demonstration.
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop)
- **Supported Languages**: Chinese, Czech, Dutch, English, French, German, Italian, Japanese, Portuguese, Russian, Spanish, Swedish
- **Available Countries**: Australia, Brazil, Canada, China, France, Germany, India, Japan, Mexico, Netherlands, Singapore, South Korea, Spain, Taiwan, United Arab Emirates, United Kingdom, United States

## Features

- Alerts/Notifications
- Audit Management
- Campaign Analytics
- Campaign Management Software
- Campaign Planning
- Campaign Tracking
- Channel Management Software
- Communication Management
- Competitive Analysis
- Contact Database
- Contact Management Software
- Conversion Tracking
- Customer Experience Management
- Customer Segmentation
- Customizable Reports
- Customizable Templates
- Dashboard Software
- Data Import/Export
- Data Visualization Software
- Engagement Tracking
- Interaction Tracking
- Keyword Rank Tracking
- Keyword Research Tools
- Keyword Tracking
- Landing Pages/Web Forms
- Metadata Management tools
- Monitoring
- Multi-Campaign
- Multi-Channel Data Collection
- Multi-Channel Distribution
- Multi-Channel Marketing
- Multi-Language
- Multiple Data Sources
- Performance Metrics
- Personalization Software
- Portfolio Accounting
- Publishing/Sharing
- ROI Tracking
- Real-Time Analytics
- Reporting & Statistics
- Reporting/Analytics
- SEO Audit
- SEO Management
- Search/Filter
- Time on Site Tracking
- Visitor Tracking
- Visual Analytics
- Web Traffic Reporting
- Website Analytics
- Website Monitoring Software

... and 22 more features

## Integrations (7 total)

- Amazon S3
- Google Analytics 360
- Google Sheets
- HubSpot CRM
- Salesforce Marketing Cloud
- Salesforce Sales Cloud
- Snowflake

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base Software
- 24/7 (Live rep)
- Chat

## Category

- [Web Analytics Software](https://www.capterra.in/directory/30073/web-analytics/software)

## Related Categories

- [Web Analytics Software](https://www.capterra.in/directory/30073/web-analytics/software)
- [Artificial Intelligence Software](https://www.capterra.in/directory/30938/artificial-intelligence/software)
- [Website Optimization Tools](https://www.capterra.in/directory/31557/website-optimization-tools/software)
- [PPC Software](https://www.capterra.in/directory/30967/ppc/software)
- [Social Media Analytics Tools](https://www.capterra.in/directory/31655/social-media-analytics-tools/software)

## Alternatives

1. [Semrush](https://www.capterra.in/software/151962/semrush) — 4.6/5 (2316 reviews)
2. [Lucky Orange](https://www.capterra.in/software/150695/lucky-orange) — 4.7/5 (260 reviews)
3. [Screpy](https://www.capterra.in/software/209021/screpy) — 4.8/5 (236 reviews)
4. [Looker](https://www.capterra.in/software/169053/looker) — 4.5/5 (282 reviews)
5. [AccuRanker](https://www.capterra.in/software/149278/accuranker) — 4.9/5 (330 reviews)

## Reviews

### "Similarweb for website analysis" — 4.0/5

> **Pavan** | *2 September 2025* | Management Consulting | Recommendation rating: 7.0/10
> 
> **Pros**: Helpful tool to conduct website traffic benchmarking and analysis across a multitude of different measures and factors.
> 
> **Cons**: Batching up to 5 websites at a time can be restrictive at times when you are comparing a large list of websites.
> 
> Great experience working with Similarweb and their team. Would recommend using this platform for competitive benchmarking needs.

-----

### "Comprehensive Insights That Drive Smarter Decisions" — 4.0/5

> **Vikram** | *30 September 2025* | Management Consulting | Recommendation rating: 9.0/10
> 
> **Pros**: What I like most about Similarweb is how it brings together comprehensive, reliable competitive insights in one place. The ability to see both advertising performance and overall web traffic trends helps me connect the dots between paid campaigns and business outcomes. I also appreciate the intuitive interface and how seamlessly Ad Intelligence integrates with Web Intelligence—it makes my workflow faster and the insights more actionable.
> 
> **Cons**: At times, the breadth of data can feel overwhelming, and it takes a bit of time to narrow in on the most relevant insights. Since Ad Intelligence is still in beta, I’ve also noticed that some areas (like social advertising data) aren’t fully built out yet, which leaves a small gap in getting the complete cross-channel picture.
> 
> My overall experience with Similarweb has been very positive. It’s a powerful, user-friendly platform that provides actionable insights into competitors’ strategies and market trends. The integration of Ad Intelligence within Web Intelligence has been especially valuable, as it gives a holistic view of advertising performance and web traffic in one place. While there’s room for further enhancements (like expanding social ad coverage), the tool has already made my decision-making faster and more informed.

-----

### "Very helpful tool for daily work" — 5.0/5

> **Pranav** | *8 September 2025* | Marketing & Advertising | Recommendation rating: 10.0/10
> 
> **Pros**: I really liked how easy it was to search and find company information in one place. The traffic details and insights are very clear and simple to understand, which makes my work much faster. It saves me a lot of time compared to checking different sources. I also find it helpful for planning outreach because I can quickly see how companies are performing online.
> 
> **Cons**: Sometimes the data is not always 100% accurate or updated in real time, which can make me double-check with other sources, but overall it still gives me very helpful insights.
> 
> My overall experience has been good. It helps me with research and outreach every day. I use it a lot and it makes my work easier.

-----

### "Raktims review" — 4.0/5

> **Raktim** | *17 November 2025* | Banking | Recommendation rating: 6.0/10
> 
> **Pros**: Pulling out traffic, competition research, websites using competition, approx competitor spends and referral traffic
> 
> **Cons**: India data coverage could have been more, 50% websites do not show traffic and referral traffic for competition also has limited results
> 
> Overall experience is good it does hygiene but if India data coverage is more it would’ve been even better

-----

### "Unlocking Online Success: How Similarweb Elevates Your SEO and Competitive Intelligence" — 5.0/5

> **JITEN** | *10 July 2024* | Marketing & Advertising | Recommendation rating: 9.0/10
> 
> **Pros**: What I love most about Similarweb is how it gives me a deep dive into my competitors' traffic and strategies. The keyword insights are invaluable for planning content that hits the mark. I also appreciate the detailed analytics, which help me track my site's performance and pinpoint areas for improvement. The user interface is intuitive, making complex data easy to understand and act upon. Overall, it feels like having a powerful toolkit for staying ahead in the digital game\!
> 
> **Cons**: While Similarweb is great, there are a few things I wish were better. Sometimes the data isn't as up-to-date as I'd like, which can be a bit frustrating. Additionally, it has so many features that it can feel a bit overwhelming at first. Despite these minor issues, it's still a super valuable tool for SEO and competitive insights.

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## Links

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