--- description: Get information about Omnisend price, usability & features from verified user experiences. Read reviews from Indian business users & discover similar tools. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Omnisend Price, Features, Reviews & Ratings - Capterra India --- Breadcrumb: [Home](/) > [Email Marketing Tool](/directory/30013/email-marketing/software) > [Omnisend](/software/153508/omnisend) # Omnisend Canonical: https://www.capterra.in/software/153508/omnisend Page: 1 / 35\ Next: [Next page](https://www.capterra.in/software/153508/omnisend?page=2) > Omnisend is an email and SMS marketing platform for ecommerce brands to grow sales with automation, popups, and segmentation. > > Verdict: Rated **4.7/5** by 837 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses Omnisend? Omnisend is used by ecommerce brands, online retailers, and DTC stores, and by the email marketing, ecommerce, and retention teams and agencies running them. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.7/5** | 837 Reviews | | Ease of Use | 4.6/5 | Based on overall reviews | | Customer Support Software | 4.6/5 | Based on overall reviews | | Value for Money | 4.5/5 | Based on overall reviews | | Features | 4.5/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Omnisend - **Location**: Western Gateway, UK - **Founded**: 2014 ## Commercial Context - **Starting Price**: $16.00 - **Pricing model**: Usage Based (Free version available) - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English - **Available Countries**: Albania, Algeria, Andorra, Angola, Argentina, Australia, Austria, Azerbaijan, Bahamas, Bangladesh, Belarus, Belgium, Bosnia & Herzegovina, Brazil, British Virgin Islands, Bulgaria, Cameroon, Canada, Central African Republic, Chile and 88 more ## Features - 2-Way Messaging - API - Alerts/Notifications - Automated Responses - Behavior Analytics - Behavior Tracking - Behavioral Targeting - CAN-SPAM Compliance - Campaign Planning - Campaign Scheduling - Campaign Tracking - Channel Management Software - Contact Database - Contact Management Software - Content Management Software (CMS) - Conversion Tracking - Customer Profiles - Customer Segmentation - Customizable Templates - Dashboard Software - Email Templates - Email Tracking Software - Engagement Tracking - Event Triggered Actions - Forms Creation & Design - Landing Pages/Web Forms - Lead Capture Software - Lead Generation Software - Lead Management Software - Lead Segmentation - Marketing Automation Software - Mass Texting - Message Personalization - Mobile Optimization - Multi-Channel Attribution - Multi-Channel Campaigns - Multi-Channel Marketing - Performance Metrics - Personalization Software - Real-Time Analytics - Real-Time Notifications - Real-Time Reporting - Scheduled Messaging - Search/Filter - Social Marketing - Social Media Integration - Subscriber Management - Template Management - WYSIWYG Editor - Workflow Management Software ... and 21 more features ## Integrations (97 total) - 29 Next - 99minds - Adobe Commerce - AfterShip - Alloy - Appy Pie - Argoid - BigCommerce - CartHook - ConvertFlow - Digioh - EComposer - Easyship - Ekoma - Elink.io ... and 82 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base Software - 24/7 (Live rep) - Chat ## Category - [Email Marketing Tool](https://www.capterra.in/directory/30013/email-marketing/software) ## Related Categories - [Email Marketing Tool](https://www.capterra.in/directory/30013/email-marketing/software) - [Marketing Automation Software](https://www.capterra.in/directory/6/marketing-automation/software) - [SMS Marketing Software](https://www.capterra.in/directory/30842/sms-marketing/software) - [Content Marketing Software](https://www.capterra.in/directory/30796/content-marketing/software) - [Campaign Management Software](https://www.capterra.in/directory/30012/campaign-management/software) ## Alternatives 1. [Brevo](https://www.capterra.in/software/132996/brevo) — 4.6/5 (3526 reviews) 2. [MailerLite](https://www.capterra.in/software/136603/mailerlite) — 4.7/5 (2325 reviews) 3. [Constant Contact](https://www.capterra.in/software/31898/constant-contact) — 4.3/5 (2956 reviews) 4. [ActiveCampaign](https://www.capterra.in/software/79367/activecampaign) — 4.6/5 (2574 reviews) 5. [HubSpot Marketing Hub](https://www.capterra.in/software/171840/hubspot-marketing) — 4.5/5 (6261 reviews) ## Reviews ### "Great for emails and more" — 5.0/5 > **Micah** | *12 April 2025* | Retail | Recommendation rating: 9.0/10 > > **Pros**: It easy to create and maintain email lists and create and send emails. > > **Cons**: There is so much it can do that its hard to find the time to learn it all. > > I have been able to be more consistent in sending emails and its allowed me to send more professional looking emails with links and ----- ### "Powerful Ecommerce Email Marketing Without the Klaviyo Price Tag" — 5.0/5 > **Frank** | *21 March 2026* | Business Supplies & Equipment | Recommendation rating: 9.0/10 > > **Pros**: Omnisend delivers a lot of capability for the price, especially since billing is based on active subscribers only. The email builder is excellent—great templates, plenty of design flexibility, and strong tools for keeping everything on‑brand, including branded link tracking, which is better for both branding and deliverability. We also find its segmentation useful beyond email; syncing those segments into Google and Meta ad audiences helps keep our targeting current without manual exporting or relying on extra tools. Integration with BigCommerce is clean, and the back‑in‑stock automation works reliably at the variant level with clear visibility into requests and recovered sales. Documentation is thorough, support has always been good, and the new AI‑powered help widget is surprisingly effective at answering nuanced questions quickly. > > **Cons**: The push notification feature feels too basic for real use because the permission prompt appears immediately when someone visits the site, which can come across as intrusive and not in line with the brand experience we want to create. Without any way to trigger it later in the customer journey, we avoid enabling it. SMS for back‑in‑stock alerts is also limited; while the email version links directly to the specific product a customer requested, the SMS can only send a generic message with no link, which makes it less practical for that workflow. > > Our overall experience with Omnisend has been consistently positive. It’s a tool that’s easy to pick up when we need to build a campaign, adjust a segment, or check on an automation, and nothing feels convoluted. The platform has remained stable and predictable, and the updates they’ve released over time have directly made the product easier and more effective to use. It’s become a straightforward part of our workflow without adding unnecessary complexity. ----- ### "Great Email Platfrom" — 5.0/5 > **Phil** | *20 September 2026* | Marketing & Advertising | Recommendation rating: 10.0/10 > > **Pros**: Clean ecommerce flows allow you to build your retention marketing. Really easily scaleable and allows you to segment in so many different ways. They also have a really comprehensive tutorial program that allows you to learn as you go. Building automations and campaigns for your emails is really really easy > > **Cons**: I didn't have any issues with the platform, there are some issues you encounter but the support was really strong > > Really positive, great support both via the tutorials and customer support. Great platform for an ecommerce buisness ----- ### "Too buggy, but keeps costs down" — 2.0/5 > **Verified Reviewer** | *14 January 2025* | Information Technology & Services | Recommendation rating: 3.0/10 > > **Pros**: I liked chat was quickly available. It has a lot of features, except reporting they make you pay for proper reporting > > **Cons**: Very buggy -\> Doesn't use best practices. For example a long time, when we made a copy of live to staging site (which we have to do regularly for WooCommerce) they would override our URL in our email to our staging site and start sending that out. They claimed to fix it, made me jump through all these hoops to reconnect, and it still broke. So they don't even know how their product works. You need the 24/7 chat support because there are bugs after bugs. And they demand you keep everything in one long thread so it is very hard to find issues if you need to refer back to them. > > Overall, I regret choosing Omnisend instead of Klaviyo. It was close, Klaviyo was a bit more expensive but I liked the support option of Omnisend. In the end, I regretted it and after a year we are switching ----- ### "Great email platform" — 5.0/5 > **Hannah** | *15 September 2025* | Publishing | Recommendation rating: 8.0/10 > > **Pros**: Ease of use and how easy it is to create beautiful looking mailers. I like how you're building the web and mobile version together, so there's no margin in error. I also love how easy it is to boost emails. > > **Cons**: I feel the templates could be better overall as well as the analytics and reporting depth which could be more advanced. > > Overall I love using the platform as it's so easy and intuitive. We've had some great results since using it. ----- Page: 1 / 35\ Next: [Next page](https://www.capterra.in/software/153508/omnisend?page=2) ## Links - [View on Capterra](https://www.capterra.in/software/153508/omnisend) ## This page is available in the following languages | Locale | URL | | da | | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | ko | | | nl | | | nl-BE | | | pl | | | pt | | | pt-PT | | | sv | | | tr | | ----- ## Structured Data