---
description: Get information about Fullstory price, usability & features from verified user experiences. Read reviews from Indian business users & discover similar tools.
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title: Fullstory Price, Features, Reviews & Ratings - Capterra India
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# Fullstory

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> Fullstory helps technology teams develop experiences that push the boundaries of what’s possible.
> 
> Verdict: Rated **4.6/5** by 67 users. Top-rated for **Likelihood to recommend**.

-----

## Overview

### Who Uses Fullstory?

Fullstory’s portfolio now offers behavioral data and AI agents for your customers, teams, and anywhere in your ecosystem.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.6/5** | 67 Reviews |
| Ease of Use | 4.4/5 | Based on overall reviews |
| Customer Support Software | 4.3/5 | Based on overall reviews |
| Value for Money | 4.1/5 | Based on overall reviews |
| Features | 4.5/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: fullstory
- **Location**: Atlanta, US
- **Founded**: 2014

## Commercial Context

- **Pricing model**:  (Free version available) (Free Trial)
- **Pricing Details**: FullStory does not publish numeric pricing. &#10;&#10;There are four pricing plans for which you must contact FullStory for a quote.&#10;&#10;Data Direct: This plan is designed specifically for data science and analytics teams. It focuses on providing the resources necessary for building predictive models and utilizing data for Generative AI and Large Language Models, catering to those involved in advanced data manipulation and analysis.&#10;&#10;Business: Aimed at teams requiring comprehensive visibility across their digital portfolio, this plan helps maintain cross-functional clarity. It's suitable for groups that manage multiple functions and need to maintain an overarching view of their digital operations.&#10;&#10;Advanced: For companies seeking deep product analytics combined with qualitative insights, the Advanced plan offers tools to grow with agility. This plan is ideal for businesses intent on closely monitoring and enhancing their product offerings based on detailed user interaction insights.&#10;&#10;Enterprise: Tailored for large organizations, this plan provides capabilities to discover trends, plan roadmaps, and improve funnels effectively at scale. It supports extensive data analysis and strategic planning needs conducive to large-scale operational improvements in user experience and business processes.
- **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile)
- **Supported Languages**: English
- **Available Countries**: Australia, Belgium, Canada, Denmark, Finland, France, Germany, Ireland, Israel, Italy, Japan, Luxembourg, Netherlands, New Zealand, Norway, Spain, Sweden, Switzerland, United Kingdom, United States

## Features

- A/B Testing
- AI/Machine Learning
- Access Controls/Permissions
- Activity Tracking
- Ad hoc Reporting
- Alerts/Notifications
- Annotations
- Augmented Analytics
- Behavior Tracking
- Behavioral Analytics
- Cohort Analysis
- Collaboration Tools
- Conversion Tracking
- Customer Experience Management
- Customer Segmentation
- Customizable Templates
- Data Aggregation
- Data Visualization Software
- Engagement Tracking
- Event Logs
- Functions/Calculations
- Funnel Analysis
- Heatmaps
- In-App Events Tracking
- Interactive Reports
- Issue Management
- KPI Monitoring
- Keyword Research Tools
- Mixed Methods Research
- Multi-Channel Data Collection
- Multiple Data Sources
- Performance Metrics
- Real-Time Analytics
- Real-Time Monitoring
- Reporting & Statistics
- Reporting/Analytics
- Retention Tracking
- Search/Filter
- Text Analysis Software
- Third-Party Integrations
- Time on Site Tracking
- Uptime Reporting
- Usability Testing
- User Interaction Tracking
- User Journeys
- User Research Analysis
- Visual Analytics
- Web Traffic Reporting
- Website Analytics
- Widgets

... and 9 more features

## Integrations (48 total)

- AB Tasty
- BigCommerce
- BigQuery Connector for Jira
- Blue Triangle
- BugSnag
- DataGrail
- Delacon
- Dynamic Yield
- Fivetran
- Formsort
- Gainsight CS
- Google Analytics 360
- Google Cloud Operations Suite
- Google Tag Manager 360
- Gravity

... and 33 more integrations

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base Software
- Phone Support
- Chat

## Category

- [Customer Experience Software](https://www.capterra.in/directory/30671/customer-experience/software)

## Related Categories

- [Customer Experience Software](https://www.capterra.in/directory/30671/customer-experience/software)
- [Heatmap Software](https://www.capterra.in/directory/30977/heatmap/software)
- [Insight Engines Software](https://www.capterra.in/directory/32918/insight-engines/software)
- [Product Analytics Software](https://www.capterra.in/directory/32915/product-analytics/software)
- [Qualitative Data Analysis Software](https://www.capterra.in/directory/31297/qualitative-data-analysis/software)

## Alternatives

1. [Dovetail](https://www.capterra.in/software/174077/dovetail) — 4.6/5 (97 reviews)
2. [Lucky Orange](https://www.capterra.in/software/150695/lucky-orange) — 4.7/5 (260 reviews)
3. [Hotjar](https://www.capterra.in/software/163516/hotjar) — 4.6/5 (539 reviews)
4. [Survicate](https://www.capterra.in/software/132914/survicate) — 4.6/5 (99 reviews)
5. [Product Fruits](https://www.capterra.in/software/1011214/product-fruits) — 4.7/5 (89 reviews)

## Reviews

### "Easy to use, invaluable insights" — 5.0/5

> **Lorenq** | *30 October 2025* | Human Resources Software | Recommendation rating: 9.0/10
> 
> **Pros**: Easy to use, especially with respect to non-technical/non-dev team members. The session recording features it has seemed far superior to any other product on the market that I have used or considered, especially given that it allows for live recordings/viewings/monitoring. Their customer support is also fantastic--super quick, responsive, helpful, etc. They are great about security and PII considerations, etc. I also really liked how easy it was to self-serve create custom dashboards without having to involve my developer team, aside from very lightly during setup, which was very easy.
> 
> **Cons**: Price, it is one of the most (if not the most) expensive of the session recording options out there, which is a bit hard for a lot of startups to justify. However, if used with fidelity, it's really worth its weight in gold, in my opinion.
> 
> Great\! It is one of the most useful software products I've ever encountered for B2B SaaS companies to quickly level up their product and sales performance 10X.

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### "Fullstory ushers in a new era of live data analytics" — 5.0/5

> **Frank** | *29 January 2019* | Hospitality | Recommendation rating: 10.0/10
> 
> **Pros**: The first time you see a live view of a user browsing/struggling on your website is almost magical. It turns what could routinely be a maddening experience into a fun activity. It's very easy to filter out sessions to land on a particular session of interest and also allows you to save searches that you've identified for whatever reason. Analyzing the customer experience through Fullstory has almost replaced the need to give out giftcards at a random Starbucks to view customers in action.
> 
> **Cons**: There's not really anything I can knock this product for. It's exceptional.
> 
> The ability to see exactly how your users are struggling with a particular element of your website whether in real-time or not makes this a truly revolutionary product. It's really easy to set up and has the added benefit of an API that we've recently incorporated into our admin portal to aid in diagnosing customer issues. Just a solid product all around.

-----

### "Too pricey for the features and functionality it supports" — 3.0/5

> **Bharath** | *18 August 2017* | Computer Software | Recommendation rating: 5.0/10
> 
> **Pros**: Gives a nice overview of how website visitors are browsing the site and how they are moving from one page to the next page. We can also see where they are clicking, where they are spending more time etc.
> 
> **Cons**: For the price it demands, I feel the ROI is very low. Of all the features, I only found website session recording to be the only useful one. That too, after seeing a few sessions, you can get a sense of what  to optimize. After that, more recorded sessions won't really help. Also, it's not practically possible to go thru all recorded sessions.

-----

### "Great product for learning about your customer usage\! Highly recommend for any product team\!" — 5.0/5

> **Verified Reviewer** | *3 December 2022* | Online Media | Recommendation rating: 10.0/10
> 
> **Pros**: Loved that you could review widget screen recordings for our app where other competitor products did not allow us to do this.
> 
> **Cons**: Pricing was hard to understand initially but the excellent support team cleared this up for us. Thanks heaps \[SENSITIVE CONTENT\] 5 star support\!
> 
> Excellent, Highly recommend it to any product out there trying to understand their product and customer experience on the next level.

-----

### "State of the art product, but poor customer service and retention, unjustified price increase" — 5.0/5

> **Thomas** | *21 November 2019* | Computer Software | Recommendation rating: 2.0/10
> 
> **Pros**: It was very easy to use, and very useful to debug issues, and trace or track usage abuse.
> 
> **Cons**: Customer service was poor.  Price for minimum package was increased from USD $199 to $899.  When I raised a concern, that I have recommended a new client, they did not consider my case as an existing partner introducing a customer to them, did not make any adjustments or gave me the old price as a one-time exception.&#10;&#10;First, a price increase of 450% does not make any sense.  Secondly, no exception granted from a loyal customer and partner.
> 
> Everything about the software itself was great, unfortunately the service and pricing packages ruined my day.

-----

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## Links

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