--- description: Get information about Braze price, usability & features from verified user experiences. Read reviews from Indian business users & discover similar tools. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Braze Price, Features, Reviews & Ratings - Capterra India --- Breadcrumb: [Home](/) > [Marketing Automation Software](/directory/6/marketing-automation/software) > [Braze](/software/155423/appboy) # Braze Canonical: https://www.capterra.in/software/155423/appboy Page: 1 / 8\ Next: [Next page](https://www.capterra.in/software/155423/appboy?page=2) > Cloud-based customer engagement platform for cross-channel messaging, journey orchestration, audience segmentation, and real-time. > > Verdict: Rated **4.7/5** by 168 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses Braze? B2C businesses of all sizes, from small businesses to global enterprises, across retail and eCommerce, financial services, media and entertainment, health and wellness, CPG, and food and beverage. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.7/5** | 168 Reviews | | Ease of Use | 4.5/5 | Based on overall reviews | | Customer Support Software | 4.5/5 | Based on overall reviews | | Value for Money | 4.4/5 | Based on overall reviews | | Features | 4.6/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Braze - **Founded**: 2011 ## Commercial Context - **Pricing model**: Flat Rate (Free Trial) - **Pricing Details**: Please contact Braze directly for pricing details. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English, French, German, Japanese, Korean, Portuguese, Spanish - **Available Countries**: Australia, Brazil, France, Germany, Indonesia, Japan, Romania, Singapore, South Korea, United Arab Emirates, United Kingdom, United States ## Features - 2-Way Messaging - AI/Machine Learning - Alerts/Notifications - Automated Responses - Behavior Tracking - Behavioral Targeting - Campaign Planning - Campaign Scheduling - Contact Database - Contact Management Software - Content Management Software (CMS) - Conversion Tracking - Customer Journey Mapping - Customer Segmentation - Customizable Templates - Data Import/Export - Email Tracking Software - Engagement Tracking - Event Triggered Actions - Landing Pages/Web Forms - Lead Capture Software - Lead Management Software - Lead Qualification - Live Chat Software - Marketing Automation Software - Marketing Management - Mass Texting - Message Personalization - Multi-Channel Communication - Multi-Channel Marketing - Multi-Language - Performance Metrics - Personalization Software - Push Notifications Software - ROI Tracking - Real-Time Analytics - Real-Time Reporting - Recommendations - SMS Marketing - SMS Notifications - Scheduled Messaging - Segmentation - Social Marketing - Subscriber Management - Template Management - Visual Analytics - WYSIWYG Editor - Website Analytics - Website Personalization - Website Visitor Tracking ... and 16 more features ## Integrations (37 total) - Adobe Campaign - Amazon Redshift - Amazon S3 Glacier - Amplitude Analytics - AppsFlyer - BigQuery - ClickHouse - Databricks - Domo - Drupal - Facebook Business Suite - Google Ads - Google BigQuery Data Transfer Service - Google Cloud Storage - Google Tag Manager ... and 22 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base Software - 24/7 (Live rep) ## Category - [Marketing Automation Software](https://www.capterra.in/directory/6/marketing-automation/software) ## Related Categories - [Marketing Automation Software](https://www.capterra.in/directory/6/marketing-automation/software) - [Email Marketing Tool](https://www.capterra.in/directory/30013/email-marketing/software) - [Mobile Marketing Software](https://www.capterra.in/directory/31308/mobile-marketing/software) - [Push Notifications Software](https://www.capterra.in/directory/30969/push-notifications/software) - [AI Marketing Tools](https://www.capterra.in/directory/34136/ai-marketing-tools/software) ## Alternatives 1. [Brevo](https://www.capterra.in/software/132996/brevo) — 4.6/5 (3523 reviews) 2. [MailerLite](https://www.capterra.in/software/136603/mailerlite) — 4.7/5 (2324 reviews) 3. [ActiveCampaign](https://www.capterra.in/software/79367/activecampaign) — 4.6/5 (2571 reviews) 4. [Constant Contact](https://www.capterra.in/software/31898/constant-contact) — 4.3/5 (2953 reviews) 5. [EmailOctopus](https://www.capterra.in/software/147415/emailoctopus) — 4.8/5 (657 reviews) ## Reviews ### "A powerful tool with few trade-offs" — 4.0/5 > **Verified Reviewer** | *2 June 2025* | Research | Recommendation rating: 8.0/10 > > **Pros**: the interface is user friendly. Setting up campaigns and analyzing performance after deployment is easy. The advance segmentation capabilities has significantly helped in our targeting efforts. The new-age capabilities offered by braze such as intelligent timing, AI assistant for liquid, AI Copywriting assistant are the gamechanger. The multichannel support and real time data which helps in better customer retention. > > **Cons**: I wish Braze had a separate, dedicated section for email creation and management. Currently, the email needs to be created and managed in the campaign or canvas directly where sometimes it becomes difficult to manage incase of complex journeys where multiple peoples are working on the same canvas. There should have been SQL segmentation option, where the segmentation is complex and isn't possible through the drag and drop/ standard segmentation. ----- ### "Good CRM software for someone in marketing" — 4.0/5 > **Anirudh** | *11 July 2025* | E-Learning | Recommendation rating: 8.0/10 > > **Pros**: easy of use and very intuitive UI makes it easy for any one to learn the platform and use it. having a marketing tool that enables that is beneficial. > > **Cons**: maybe would like a few more solutions to dynamic emails that may help me achieve a few things that are currently a bit manual ----- ### "Review for Braze Platform" — 5.0/5 > **Verified Reviewer** | *6 June 2025* | Publishing | Recommendation rating: 9.0/10 > > **Pros**: Braze is easy to use, in that we can create complex customer journeys with personalized experiences across multiple channels. Braze offers helpful support channels and educational materials > > **Cons**: data export tables difficult to handle, auto-save feature. New drag-and-drop box for emails could be better for easily excluding content based on device. Check box option to avoid sending on holidays or weekends > > Braze is very easy to use and has been very handy for me to manage marketing campaigns. It is a very useful CRM and messaging platform. ----- ### "A Powerful and User-Friendly Tool for Campaign Management" — 5.0/5 > **Akshada** | *6 June 2025* | Ranching | Recommendation rating: 10.0/10 > > **Pros**: I liked Braze because it’s easy to use and helps create personalized campaigns quickly. The Canvas feature is great for planning user journeys, and it works well with other tools. > > **Cons**: Sometimes Braze can be slow with large campaigns, and a few features are a bit complex to set up without technical help > > My overall experience with Braze was good. It’s easy to use, helps create personalized campaigns, and works well with other tools. Just a few features need some technical support. ----- ### "The best comprehensive CEP for modern marketing need" — 5.0/5 > **Prabir** | *6 June 2025* | Publishing | Recommendation rating: 9.0/10 > > **Pros**: The UI I like the most, and the possibility of integrating different app to Braze trough lots of native connectors. > > **Cons**: Although filter-based Segment creation easy, but I miss SQL based Segmentation which provide more flexibility. > > Overall experience is very good, especially the AI features which make a lot of work easy and full fill the modern marketing automation need. ----- Page: 1 / 8\ Next: [Next page](https://www.capterra.in/software/155423/appboy?page=2) ## Links - [View on Capterra](https://www.capterra.in/software/155423/appboy) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | ja | | | ko | | | nb | | | pt | | | pt-PT | | ----- ## Structured Data