---
description: Get information about AppsFlyer price, usability & features from verified user experiences. Read reviews from Indian business users & discover similar tools.
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title: AppsFlyer Price, Features, Reviews & Ratings - Capterra India
---

Breadcrumb: [Home](/) > [Mobile Analytics Software](/directory/30936/mobile-analytics/software) > [AppsFlyer](/software/156811/appsflyer)

# AppsFlyer

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> The worlds leading marketers trust us to help grow their mobile business with accurate data measurement solutions and innovative tools
> 
> Verdict: Rated **4.5/5** by 138 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Who Uses AppsFlyer?

App owners, UA managers, campaign managers, mobile marketers, BI managers and developers across all verticals and regions in the digital ecosystem.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.5/5** | 138 Reviews |
| Ease of Use | 4.5/5 | Based on overall reviews |
| Customer Support Software | 4.3/5 | Based on overall reviews |
| Value for Money | 4.3/5 | Based on overall reviews |
| Features | 4.4/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: AppsFlyer
- **Location**: San Francisco, US
- **Founded**: 2011

## Commercial Context

- **Starting Price**: $0.07
- **Pricing model**:  (Free version available) (Free Trial)
- **Pricing Details**: Contact AppsFlyer for pricing details.
- **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English, French, Japanese, Korean, Portuguese, Russian, Spanish, Traditional Chinese
- **Available Countries**: Argentina, Australia, Austria, Belgium, Brazil, Canada, Chile, China, Colombia, Czechia, Denmark, Finland, France, Germany, Gibraltar, Iceland, India, Indonesia, Ireland, Israel and 21 more

## Features

- A/B Testing
- Account Alerts
- Activity Monitoring
- Attribution Modeling
- Audience Targeting
- Campaign Analytics
- Campaign Tracking
- Cohort Analysis
- Conversion Tracking
- Cross Channel Attribution
- Customer Journey Mapping
- Dashboard Software
- IP Blocking
- In-App Events Tracking
- Multi-Channel Attribution
- Multi-Channel Data Collection
- Multi-Touch Attribution
- Performance Metrics
- Personalization Software
- ROI Tracking
- Reporting/Analytics
- Retention Tracking
- Search/Filter
- Website Analytics

## Integrations (9 total)

- Adobe Campaign
- Criteo
- Google Ads
- Meta for Business
- Mixpanel
- Snapchat for Business
- TikTok
- Twitter/X
- ironSource

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base Software
- Phone Support
- 24/7 (Live rep)
- Chat

## Category

- [Mobile Analytics Software](https://www.capterra.in/directory/30936/mobile-analytics/software)

## Related Categories

- [Mobile Analytics Software](https://www.capterra.in/directory/30936/mobile-analytics/software)
- [Click Fraud Software](https://www.capterra.in/directory/31327/click-fraud/software)
- [Marketing Analytics Software](https://www.capterra.in/directory/31018/marketing-analytics/software)
- [Marketing Attribution Software](https://www.capterra.in/directory/31081/marketing-attribution/software)
- [Mobile Marketing Software](https://www.capterra.in/directory/31308/mobile-marketing/software)

## Alternatives

1. [Jira](https://www.capterra.in/software/19319/jira) — 4.4/5 (15314 reviews)
2. [CTM](https://www.capterra.in/software/152004/call-tracking-software) — 4.6/5 (150 reviews)
3. [Dreamdata](https://www.capterra.in/software/197705/dreamdata-io) — 4.8/5 (55 reviews)
4. [Looker](https://www.capterra.in/software/169053/looker) — 4.5/5 (282 reviews)
5. [Adobe Analytics](https://www.capterra.in/software/169942/adobe-analytics) — 4.5/5 (236 reviews)

## Reviews

### "AppsFlyer as an Attribution Tool" — 4.0/5

> **Sachit** | *30 July 2024* | Financial Services Software | Recommendation rating: 8.0/10
> 
> **Pros**: AppsFlyer has strong functionalities when it comes to attribution and analytics. It also provides rich feature such as fraud detection and data locker.
> 
> **Cons**: AppsFlyer is costly and demands a premium over it's rivals.
> 
> We are very satisfied with the features that AppsFlyer provides and feel that the tool adds real value to our marketing stack.

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### "Best in class MMP" — 4.0/5

> **om** | *29 July 2024* | Marketing & Advertising | Recommendation rating: 10.0/10
> 
> **Pros**: Easy to use, Good to understand, fast Working. etc.
> 
> **Cons**: Currently, facing issues like the page not working. But I'm sure the Appsflyer team working on it ASAP.
> 
> Overall it's a good platform for tracking conversions and optimization.

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### "The market leader of MMP" — 5.0/5

> **Bharat** | *31 July 2024* | Marketing & Advertising | Recommendation rating: 8.0/10
> 
> **Pros**: User friendly, Simple UI, Easy to use. Gives all the info for the mobile campaigns
> 
> **Cons**: Unavailability of Activity dashboard for Agency accounts
> 
> Good. Very satisfied with the overall product.

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### "Ease of Tracking" — 4.0/5

> **Arjun Singh** | *31 July 2024* | Media Production | Recommendation rating: 9.0/10
> 
> **Pros**: Appsflyer helped us in ease of tracking via multiple inventory , detect frauds and optimize the campaign
> 
> **Cons**: Frequent changes in the algorithms which causes roadblocks for ongoing campaigns

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### "Review on AppsFlyer" — 5.0/5

> **Sathwik** | *29 July 2024* | Marketing & Advertising | Recommendation rating: 8.0/10
> 
> **Pros**: The ease of use and an extensive breakdown and most importantly the feature to check the User journey made me stick to AppsFlyer
> 
> **Cons**: The Customer care is sometimes slow in responsive

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## Links

- [View on Capterra](https://www.capterra.in/software/156811/appsflyer)

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| de-AT | <https://www.capterra.at/software/156811/appsflyer> |
| de-CH | <https://www.capterra.ch/software/156811/appsflyer> |
| en | <https://www.capterra.com/p/156811/AppsFlyer/> |
| en-AE | <https://www.capterra.ae/software/156811/appsflyer> |
| en-AU | <https://www.capterra.com.au/software/156811/appsflyer> |
| en-CA | <https://www.capterra.ca/software/156811/appsflyer> |
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| ja | <https://www.capterra.jp/software/156811/appsflyer> |
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| nl | <https://www.capterra.nl/software/156811/appsflyer> |
| nl-BE | <https://www.capterra.be/software/156811/appsflyer> |
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