---
description: Get information about Lead Forensics price, usability & features from verified user experiences. Read reviews from Indian business users & discover similar tools.
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title: Lead Forensics Price, Features, Reviews & Ratings - Capterra India
---

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# Lead Forensics

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> Lead Forensics is the world's \#1 B2B website visitor identification software.
> 
> Verdict: Rated **4.5/5** by 249 users. Top-rated for **Likelihood to recommend**.

-----

## Overview

### Who Uses Lead Forensics?

Designed for B2B organizations of all sizes - gain exceptional insight into your website visitors, transfer that insight over to your sales, marketing, and account management teams in real-time.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.5/5** | 249 Reviews |
| Ease of Use | 4.5/5 | Based on overall reviews |
| Customer Support Software | 4.7/5 | Based on overall reviews |
| Value for Money | 4.2/5 | Based on overall reviews |
| Features | 4.3/5 | Based on overall reviews |
| Recommendation percentage | 80% | (8/10 Likelihood to recommend) |

## About the vendor

- **Company**: Lead Forensics
- **Location**: London, UK
- **Founded**: 2009

## Commercial Context

- **Starting Price**: $0.01
- **Pricing model**: Per Feature (Free Trial)
- **Pricing Details**: Lead Forensics is priced on a customer-by-customer basis and is based upon on how much traffic is generated on the website.
- **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: United Kingdom

## Features

- CRM Software
- Campaign Management Software
- Contact Management Software
- Data Import/Export
- Interaction Tracking
- Lead Capture Software
- Lead Distribution
- Lead Generation Software
- Lead Management Software
- Lead Notifications
- Lead Nurturing Software
- Lead Qualification
- Lead Segmentation
- Pipeline Management
- Predictive Analytics Software
- Reporting & Statistics

## Integrations (21 total)

- AWeber
- Basecamp
- Buffer
- Campaign Monitor by Marigold
- Chatwork
- Dynamics 365
- Gmail
- Google Docs
- Google Drive
- Harvest
- HubSpot CRM
- LionDesk
- Mailchimp
- Microsoft Outlook
- OneDrive

... and 6 more integrations

## Support Options

- Email/Help Desk
- Knowledge Base Software
- Phone Support
- Chat

## Category

- [Lead Management Software](https://www.capterra.in/directory/30017/lead-management/software)

## Related Categories

- [Lead Management Software](https://www.capterra.in/directory/30017/lead-management/software)
- [Lead Generation Software](https://www.capterra.in/directory/30963/lead-generation/software)
- [Lead Capture Software](https://www.capterra.in/directory/31017/lead-capture/software)
- [Predictive Lead Scoring Software](https://www.capterra.in/directory/32276/predictive-lead-scoring/software)
- [Buyer Intent Data Tools](https://www.capterra.in/directory/32055/buyer-intent/software)

## Alternatives

1. [Seamless](https://www.capterra.in/software/207295/seamless-ai) — 4.5/5 (531 reviews)
2. [useArtemis](https://www.capterra.in/software/1035603/useartemis) — 4.7/5 (171 reviews)
3. [Dripify](https://www.capterra.in/software/215082/dripify) — 4.7/5 (476 reviews)
4. [HubSpot Marketing Hub](https://www.capterra.in/software/171840/hubspot-marketing) — 4.5/5 (6230 reviews)
5. [ActiveCampaign](https://www.capterra.in/software/79367/activecampaign) — 4.6/5 (2561 reviews)

## Reviews

### "Excellent analytical tool for Marketing and BD" — 5.0/5

> **Maciek** | *8 April 2026* | Real Estate | Recommendation rating: 10.0/10
> 
> **Pros**: What I love most is how it completely unmasks our website traffic. We use it to see exactly which companies are visiting our site and gauge their intent based on the specific pages and links they click. It's an absolute lifesaver for tracking how they found us. Whether it was organic, a referral link, or a PPC campaign, right down to the exact search phrase they typed in. It makes analysing user behaviour clearer and shows us exactly which of our marketing campaigns are actually pulling their weight.
> 
> **Cons**: It's not totally flawless. Sometimes it gets its wires crossed and displays the wrong company name. Also, while knowing the company, you still can't tell exactly who within that organization was browsing, but thanks to intent, our BD gets to the right person quickly
> 
> Lead Forensics is a massive upgrade for our marketing and sales alignment. It turns anonymous web traffic into actionable data, letting us clearly see which marketing channels work best and what our prospects actually care about. Even with the occasional wrong company match or missing contact name, the behavioural insights and PPC tracking alone make it a totally solid tool for our team.

-----

### "Easy to use and great support." — 5.0/5

> **Curtis** | *23 April 2026* | Computer Software | Recommendation rating: 9.0/10
> 
> **Pros**: The platform is easy to use and the support has been excellent. Information is laid out clearly and is easy to find.
> 
> **Cons**: You can't see the person that was on the site, but I completely understand why this is. It can take a few seconds for the visitor list to load when the date range is adjusted.
> 
> The experience has been excellent. The support from our account manager \[sensitive content hidden\]&#10; has been more than impressive.

-----

### "Long term customer - awful customer service" — 1.0/5

> **Verified Reviewer** | *7 May 2025* | Information Technology & Services | Recommendation rating: 0.0/10
> 
> **Pros**: Ability to see which companies have visited our website.
> 
> **Cons**: No data on the specific individual visiting.
> 
> We've been a long term customer of Lead Forensics, price hikes each year without improving the software has made it difficult to justify this software over alternative channels which have consistently provided better ROI.&#10;&#10;The reason for the 1 star, is partially the above, but primarily the awful customer service approach when it came to cancelling the contract. We were 1 day past the 30day auto renewal date, and they have forced us to pay in full for a service we won't be using.&#10;&#10;Very short sighted business approach, when there are so many alternatives out there.&#10;&#10;I would highly recommend considering alternatives.

-----

### "Great tool and account management" — 5.0/5

> **Sheridan** | *4 February 2026* | Facilities Services | Recommendation rating: 8.0/10
> 
> **Pros**: Lead Forensics is a user friendly tool that gives valuable insight into who's visiting at your website and what they're looking at. We have a monthly call with our Customer Success Manager, \[sensitive content hidden\], to go through our monthly visits, see who's of interests and where we could improve our website/content. &#10;\[sensitive content hidden\] has been great at helping us learn new ways to get the most of the platform and has been a great support in when we're launching new campaigns or setting up new web tools.
> 
> **Cons**: No major cons at all with the platform. We'd like to be able to integrate fully with our CRM system but there are work arounds and the insights from the tool far outweigh this.
> 
> Our experience with Lead Forensics has been great. It has really helped us to work more effectively across the marketing and sales teams, and informing our campaign plans.&#10;Our Customer Success Manager has really taken the time to get to know our business and customer base, offering suggestions on how we can improve our content and user experience.

-----

### "Turning website traffic into real conversations and deals" — 5.0/5

> **Dan** | *21 April 2026* | Financial Services Software | Recommendation rating: 10.0/10
> 
> **Pros**: Lead Forensics has been a really useful tool for identifying potential clients and starting conversations that wouldn’t have happened otherwise. It’s helped me build relationships with prospects and, ultimately, convert some of those into completed deals. Having visibility on who is visiting the site gives a strong starting point for outreach.
> 
> **Cons**: The main downside is the small delay in data coming through - it can sometimes take over an hour to appear, which reduces the opportunity to act on it in real time. Faster notifications or more immediate alerts would make a big difference. However, it’s still an extremely useful system overall.
> 
> Overall, it’s been a great system for capturing data and creating opportunities to engage with prospective clients. When used consistently, it’s a valuable tool for generating conversations and supporting business development.

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## Links

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