17 years of helping Indian businesses
choose better software
What Is Mixpanel?
Mixpanel revolutionizes how companies link product analytics to tangible business outcomes. By understanding the full impact of product and marketing decisions, companies have the necessary information to optimize how they acquire and grow their customers. By providing complete, self-serve, and correct data in an easy-to-use platform, Mixpanel frees teams to move faster, see the whole picture, and measure impact.
Mixpanel serves over 20,000 companies from different industries around the world, including, Uber, Wise, DocuSign, and Netflix.
Who Uses Mixpanel?
Over 20,000 customers around the world use Mixpanel.
Where can Mixpanel be deployed?
About the vendor
- Mixpanel
- Located in San Francisco, US
- Founded in 2009
Mixpanel support
- Phone Support
- 24/7 (Live rep)
- Chat
Languages
English
Mixpanel pricing
Starting Price:
- Yes, has free trial
- Yes, has free version
Mixpanel has a free version and offers a free trial. Mixpanel paid version starts at $25.00/month.
About the vendor
- Mixpanel
- Located in San Francisco, US
- Founded in 2009
Mixpanel support
- Phone Support
- 24/7 (Live rep)
- Chat
Languages
English
Mixpanel videos and images
Features of Mixpanel
Mixpanel Reviews for Indian Users
Simple & effective product analytics tool
Comments: Overall, I'm pretty happy with the product. Since we had just launched the product in the market, we were not expecting too much from the analytics perspective. We were just looking for basic cohorts, funnels and customer-wise events data across different channels. All these can be solved via Mixpanel and the price point is definitely attractive. We also applied via startup program which saved us 1 yr fees as well.
Pros:
I always liked the simplicity of Mixpanel and the level of support & document available to make the entire integration fast & smooth. The feature of Funnels is very good and it definitely gives the ability to understand a lot of data points.
Cons:
Customer segmentation and the ability to slice & dice the cohorts data is something that can be improved for sure.
Alternatives Considered: CleverTap, Segment, WebEngage and MoEngage
Most important Data Analytics tool for SaaS
Comments: Great tool tool which every saas product marketer and developer teams should use for products improvement.
Pros:
Can track more detailed and accurate users Interaction information for SaaS products.
Cons:
Implementation takes time and development efforts.
Alternatives Considered: Adobe Analytics
Reasons for Choosing Mixpanel: Not able to track detailed information about each user's activity inside webapp
Switched From: Google Analytics 360
Reasons for Switching to Mixpanel: Less expensive and more detailed implementation videos available.
One of the best web analytics tools
Comments:
- Web analytics
- Mobile Analytics
- Marketing Attribution
Pros:
The best part about this app is that I able to track a mobile and web user of my application under the same umbrella.
Cons:
The user interface is not the best for non-analytics or non-technical users but it is better over time with the new updates.
Customer engagement tracking with Mixpanel
Pros:
I like the easiness in data exporting and importing with real time analytics which help in tracking customer engagement.
Cons:
The only downside is that there are data privacy concerns
Web analytics and customer engagement
Pros:
The tool is easy to use and enhances customer engagement tracking and web analytics.
Cons:
No significant issues with the tool so far