17 years of helping Indian businesses
choose better software

What Is Mixpanel?

Mixpanel revolutionizes how companies link product analytics to tangible business outcomes. By understanding the full impact of product and marketing decisions, companies have the necessary information to optimize how they acquire and grow their customers. By providing complete, self-serve, and correct data in an easy-to-use platform, Mixpanel frees teams to move faster, see the whole picture, and measure impact.

Mixpanel serves over 20,000 companies from different industries around the world, including, Uber, Wise, DocuSign, and Netflix.

Who Uses Mixpanel?

Over 20,000 customers around the world use Mixpanel.

Where can Mixpanel be deployed?

Cloud-based
On-premise

About the vendor

  • Mixpanel
  • Located in San Francisco, US
  • Founded in 2009

Mixpanel support

  • Phone Support
  • 24/7 (Live rep)
  • Chat

Countries available

Australia, Brazil, Canada, China, France and 10 others

Languages

English

Mixpanel pricing

Starting Price:

$25.00/month
  • Yes, has free trial
  • Yes, has free version

Mixpanel has a free version and offers a free trial. Mixpanel paid version starts at $25.00/month.

About the vendor

  • Mixpanel
  • Located in San Francisco, US
  • Founded in 2009

Mixpanel support

  • Phone Support
  • 24/7 (Live rep)
  • Chat

Countries available

Australia, Brazil, Canada, China, France and 10 others

Languages

English

Mixpanel videos and images

Mixpanel Software - Dashboards
Mixpanel Software - Flows Report
Mixpanel Software - Funnels Report
Mixpanel Software - Insights Report
View 5 more
Mixpanel video
Mixpanel Software - Dashboards
Mixpanel Software - Flows Report
Mixpanel Software - Funnels Report
Mixpanel Software - Insights Report

Features of Mixpanel

  • Activity Dashboard
  • Alerts/Notifications
  • Campaign Management Software
  • Campaign Tracking
  • Cohort Analysis
  • Collaboration Tools
  • Communication Management
  • Conversion Tracking
  • Customer Segmentation
  • Dashboard Software
  • Data Connectors
  • Data Discovery Software
  • Data Import/Export
  • Data Visualization Software
  • Engagement Tracking
  • Funnel Analysis
  • In-App Events Tracking
  • Interactive Reports
  • KPI Monitoring
  • Performance Metrics
  • Predictive Analytics Software
  • Predictive Modeling
  • Reporting/Analytics
  • Retention Tracking
  • Usage Tracking/Analytics
  • User Interaction Tracking
  • Visual Analytics
  • Website Analytics

Mixpanel Alternatives

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Reliably and securely take data from any source, in any format, then search, analyze, and visualize it in real time.
Engage users with messaging campaigns that connect across mobile, web, and the in-app experience. Learn more about CleverTap
MoEngage is an insights-led customer engagement platform that empowers marketers and product owners with AI-driven insights.
Customer.io is a customer engagement platform for creating data-driven campaigns that reach people across all messaging channels.
Contentsquare is the #1 Digital Experience Analytics leader. Discover Session Replay, Zone-Based Heatmaps, Journey Analysis and more.
WebEngage is a customer data platform & marketing automation suite that makes user engagement & retention simplified.
Data exploration and analytics solution combining modeling, transformations, and derivations at the same layer.
Boost and track your workflow using the Pomodoro technique, on top of your current task management service.

Mixpanel Reviews for Indian Users

Average score

Overall
4.5
Ease of Use
4.1
Customer Service Software
4.2
Features
4.4
Value for Money
4.2

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001

Find reviews by score

5
59%
4
35%
3
6%
Sushant
Sushant
Co-Founder in India
Verified LinkedIn User
Education Management, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Simple & effective product analytics tool

5.0 3 years ago

Comments: Overall, I'm pretty happy with the product. Since we had just launched the product in the market, we were not expecting too much from the analytics perspective. We were just looking for basic cohorts, funnels and customer-wise events data across different channels. All these can be solved via Mixpanel and the price point is definitely attractive. We also applied via startup program which saved us 1 yr fees as well.

Pros:

I always liked the simplicity of Mixpanel and the level of support & document available to make the entire integration fast & smooth. The feature of Funnels is very good and it definitely gives the ability to understand a lot of data points.

Cons:

Customer segmentation and the ability to slice & dice the cohorts data is something that can be improved for sure.

Alternatives Considered: CleverTap, Segment, WebEngage and MoEngage

Vaibhav
Digital Marketing Specialist in India
Information Technology & Services, 51–200 Employees
Used the Software for: 6-12 months
Reviewer Source

Most important Data Analytics tool for SaaS

5.0 2 years ago

Comments: Great tool tool which every saas product marketer and developer teams should use for products improvement.

Pros:

Can track more detailed and accurate users Interaction information for SaaS products.

Cons:

Implementation takes time and development efforts.

Alternatives Considered: Adobe Analytics

Reasons for Choosing Mixpanel: Not able to track detailed information about each user's activity inside webapp

Switched From: Google Analytics 360

Reasons for Switching to Mixpanel: Less expensive and more detailed implementation videos available.

Hasin
Data Analyst in US
Higher Education Software, 501–1,000 Employees
Used the Software for: 1+ year
Reviewer Source

One of the best web analytics tools

3.0 7 years ago

Comments: - Web analytics
- Mobile Analytics
- Marketing Attribution

Pros:

The best part about this app is that I able to track a mobile and web user of my application under the same umbrella.

Cons:

The user interface is not the best for non-analytics or non-technical users but it is better over time with the new updates.

Gikge
communication in US
Education Management, 1,001–5,000 Employees
Used the Software for: 1+ year
Reviewer Source

Customer engagement tracking with Mixpanel

5.0 6 months ago

Pros:

I like the easiness in data exporting and importing with real time analytics which help in tracking customer engagement.

Cons:

The only downside is that there are data privacy concerns

Caleb
Accounting manager in US
Education Management, 201–500 Employees
Used the Software for: 1+ year
Reviewer Source

Web analytics and customer engagement

5.0 6 months ago

Pros:

The tool is easy to use and enhances customer engagement tracking and web analytics.

Cons:

No significant issues with the tool so far