--- description: Get information about Amplitude price, usability & features from verified user experiences. Read reviews from Indian business users & discover similar tools. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Amplitude Price, Features, Reviews & Ratings - Capterra India --- Breadcrumb: [Home](/) > [Product Data Management Software](/directory/30599/product-data-management/software) > [Amplitude](/software/158741/amplitude) # Amplitude Canonical: https://www.capterra.in/software/158741/amplitude Page: 1 / 4\ Next: [Next page](https://www.capterra.in/software/158741/amplitude?page=2) > Analytics solution that analyzes customer behavior to streamline processes across campaign management, conversion tracking, and more. > > Verdict: Rated **4.6/5** by 67 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses Amplitude? Designed to assist businesses of all sizes in finance, sporting goods, electronics, and other industries with retention tracking, user engagement, and more. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.6/5** | 67 Reviews | | Ease of Use | 4.1/5 | Based on overall reviews | | Customer Support Software | 4.4/5 | Based on overall reviews | | Value for Money | 4.4/5 | Based on overall reviews | | Features | 4.6/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Amplitude - **Location**: San Francisco, US - **Founded**: 2012 ## Commercial Context - **Starting Price**: $995.00 - **Pricing model**: (Free version available) - **Pricing Details**: Three package levels are available: Starter - Free, 0-10 million monthly events Business - $995/month, 0-100 million monthly events Enterprise - pricing available on request, 0-10 billion+ monthly events - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English - **Available Countries**: United States ## Features - A/B Testing - Behavioral Targeting - Campaign Management Software - Cohort Analysis - Conversion Tracking - Customer Segmentation - Dashboard Software - Data Visualization Software - Engagement Tracking - Funnel Analysis - In-App Events Tracking - Real-Time Reporting - Recommendations - Reporting/Analytics - Retention Tracking - Time on Site Tracking - Usage Tracking/Analytics - User Interaction Tracking - Website Analytics ## Integrations (1 total) - Segment ## Support Options - Email/Help Desk - Knowledge Base Software - Chat ## Category - [Product Data Management Software](https://www.capterra.in/directory/30599/product-data-management/software) ## Related Categories - [Product Data Management Software](https://www.capterra.in/directory/30599/product-data-management/software) - [Customer Data Platforms](https://www.capterra.in/directory/31334/customer-data-platform/software) - [Mobile Analytics Software](https://www.capterra.in/directory/30936/mobile-analytics/software) - [Web Analytics Software](https://www.capterra.in/directory/30073/web-analytics/software) - [Product Analytics Software](https://www.capterra.in/directory/32915/product-analytics/software) ## Alternatives 1. [Google Analytics 360](https://www.capterra.in/software/177042/google-analytics) — 4.7/5 (8089 reviews) 2. [Usermaven](https://www.capterra.in/software/1038267/usermaven) — 4.9/5 (80 reviews) 3. [Mixpanel](https://www.capterra.in/software/158740/mixpanel) — 4.5/5 (145 reviews) 4. [Pendo](https://www.capterra.in/software/151951/pendo-platform) — 4.5/5 (238 reviews) 5. [Heap](https://www.capterra.in/software/147216/heap) — 4.5/5 (42 reviews) ## Reviews ### "Perfect for diving into product usage and retention." — 4.0/5 > **Miles** | *21 July 2025* | Business Supplies & Equipment | Recommendation rating: 9.0/10 > > **Pros**: I like that I can make funnels, cohorts, and retention charts without annoying someone who is a data engineer. I do like the event tracking it’s strong, and I can dive into questions quickly. > > **Cons**: It tends to get a little cluttered in the UI when you’re working with a ton of events, and dashboard organization can be a little smoother. > > Amplitude gave us a real clarity around what are the features that drive engagement and what are the ones that don’t. It has been a critical tool for prioritizing roadmaps in response to real usage. ----- ### "Amplitude helped us unlock user behavior across devices." — 5.0/5 > **Vittal** | *26 June 2025* | Information Technology & Services | Recommendation rating: 9.0/10 > > **Pros**: We onboarded Amplitude to monitor user behavior on our travel tech products. The funnel analysis and cohort tools really gave us an understanding of where people drop off but more importantly what features help improve retention. > > **Cons**: Meaningful events and dashboards take time to configure, especially without a dedicated data analyst. There's a learning curve for newbies. > > We learned some key insights that informed our product roadmap such as which onboarding flows should be tweaked or which features to double down on. It turned our decisions from being more assumption-based to more data-based. ----- ### "Lots of functionality with ease of use." — 5.0/5 > **Belen** | *3 January 2025* | Consumer Goods | Recommendation rating: 10.0/10 > > **Pros**: Amplitude offers a lot of flexibility while having a very clear UI. > > **Cons**: It would be great to have more flexibility to create notebooks and automated reports, but it's honestly a very thorough tool as it is. > > I've use Amplitude for both Analytics as well as for Experiments. Across the platform, the UI is really good for a tool that's quite complex. On the analytics side I've used Amplitude the most around Retention topics. I've audited multiple companies Retention and used Amplitude to identify opportunities for CRM and Product experiments based on Product Analytics. On addition to this, Amplitude also served as a great way of reporting for specific topics (ie. CRM) with the rest of the organization. On the Experiment side, I've used Amplitude to AB Test product onboarding. ----- ### "My experience with Amplitude" — 5.0/5 > **Eudoria** | *26 January 2025* | Information Technology & Services | Recommendation rating: 10.0/10 > > **Pros**: I love how integrated it can be with all the other techs we use\! > > **Cons**: Sometimes it’s a little difficult to marinate my way around, but I’m sure once I’m more familiar with the platform that issue will be solved. ----- ### "Amplitude is a must have analytics tool for innovative product teams looking for fast agile insights" — 5.0/5 > **Lucien** | *12 May 2024* | Information Technology & Services | Recommendation rating: 10.0/10 > > **Pros**: Amplitude is absolutely brilliant as a flexible BI tool where reports take minutes to set up. We use Looker and this is not a flexible light weight tool for rapid product feedback on new product launches. We use Amplitude for this to test, and learn about new products or features we take to market. > > **Cons**: The flexibility of Amplitude can also make it a little lightweight when you're looking to enhance the visualisations. > > Amplitude is absolutely critical for us to ensure we are tracking and testing all metrics in relation to launching new products to market, including customer analytics and product usage. It is amongst the best tools in market for quickly creating visualisations to help understand where to iterate. ----- Page: 1 / 4\ Next: [Next page](https://www.capterra.in/software/158741/amplitude?page=2) ## Links - [View on Capterra](https://www.capterra.in/software/158741/amplitude) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ko | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Structured Data