---
description: Get information about Hotjar price, usability & features from verified user experiences. Read reviews from Indian business users & discover similar tools.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Hotjar Price, Features, Reviews & Ratings - Capterra India
---

Breadcrumb: [Home](/) > [Heatmap Software](/directory/30977/heatmap/software) > [Hotjar](/software/163516/hotjar)

# Hotjar

Canonical: https://www.capterra.in/software/163516/hotjar

Page: 1 / 23\
Next: [Next page](https://www.capterra.in/software/163516/hotjar?page=2)

> Hotjar is website analytics software that provides heatmaps, recordings, surveys, and tools to understand and optimize websites.
> 
> Verdict: Rated **4.6/5** by 543 users. Top-rated for **Likelihood to recommend**.

-----

## Overview

### Who Uses Hotjar?

Businesses of all sizes, selling to consumers online. Web/UX Designers, Digital Marketers, Product Managers, UX Researchers, Data Analysts.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.6/5** | 543 Reviews |
| Ease of Use | 4.6/5 | Based on overall reviews |
| Customer Support Software | 4.5/5 | Based on overall reviews |
| Value for Money | 4.4/5 | Based on overall reviews |
| Features | 4.5/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: ContentSquare
- **Founded**: 2012

## Commercial Context

- **Starting Price**: $39.00
- **Pricing model**: Other (Free version available) (Free Trial)
- **Pricing Details**: Hotjar offers three products Observe, Ask, and Engage products, offered at different plans and prices.&#10;Observe helps you visualize user behavior with Heatmaps and see what your users see with Recordings. &#10;Ask lets you discover how your users feel with Feedback and hear from your users with Surveys. &#10;Engage seamlessly hosts, records, and transcribes your user interviews. Find the right combination of plans for you at hotjar.com/pricing
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: Brazilian Portuguese, English, French, German, Spanish
- **Available Countries**: Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antigua & Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium and 208 more

## Features

- Activity Tracking
- Alerts/Notifications
- Annotations
- Audience Targeting
- Behavioral Analytics
- CSAT Survey Structure
- Campaign Tracking
- Collaboration Tools
- Communication Management
- Conversion Tracking
- Customer Experience Management
- Customer History
- Customer Segmentation
- Customizable Questions
- Customizable Templates
- Dashboard Software
- Data Import/Export
- Data Visualization Software
- Engagement Tracking
- Feedback Management
- Funnel Analysis
- Heatmaps
- Interactive Reports
- KPI Monitoring
- Multi-Channel Communication
- Multi-Channel Data Collection
- NPS Survey Structure
- Negative Feedback Management
- Performance Metrics
- Prototype Creation
- Quantitative Metrics
- Question Branching
- Question Library
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Reporting & Statistics
- Reporting/Analytics
- Scroll Maps
- Search/Filter
- Sentiment Analysis
- Skip Logic
- Survey/Poll Management
- Surveys & Feedback
- Text Analysis Software
- Trend Analysis
- URL Customization
- Usability Testing
- Video recording/Transcriptions
- Visual Analytics

... and 14 more features

## Integrations (72 total)

- AB Tasty
- Aha\!
- Airtable
- Amplitude
- Appcues
- Asana
- Basecamp
- BigCommerce
- ClickFunnels
- ClickUp
- Contentsquare
- Drip
- Drupal
- Firebase
- Freshdesk

... and 57 more integrations

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base Software
- Chat

## Category

- [Heatmap Software](https://www.capterra.in/directory/30977/heatmap/software)

## Related Categories

- [Heatmap Software](https://www.capterra.in/directory/30977/heatmap/software)
- [Web Analytics Software](https://www.capterra.in/directory/30073/web-analytics/software)
- [Survey Tools](https://www.capterra.in/directory/30092/survey/software)
- [Customer Satisfaction Software](https://www.capterra.in/directory/30541/customer-satisfaction/software)
- [Customer Experience Software](https://www.capterra.in/directory/30671/customer-experience/software)

## Alternatives

1. [Lucky Orange](https://www.capterra.in/software/150695/lucky-orange) — 4.7/5 (264 reviews)
2. [Microsoft Clarity](https://www.capterra.in/software/1018691/microsoft-clarity) — 4.8/5 (56 reviews)
3. [Tableau](https://www.capterra.in/software/77260/tableau) — 4.6/5 (2357 reviews)
4. [Mouseflow](https://www.capterra.in/software/163517/mouseflow) — 4.7/5 (122 reviews)
5. [Fullstory](https://www.capterra.in/software/153721/fullstory) — 4.6/5 (67 reviews)

## Reviews

### "Hotjar is very helpful and easy to use tool." — 4.0/5

> **Dandu** | *15 February 2026* | Marketing & Advertising | Recommendation rating: 10.0/10
> 
> **Pros**: User behaviour analysis and security while showing PII, And also I like the features to filter based on any event and skip inactivity , speed, etc., feature, and save to a collection any specific scenario .
> 
> **Cons**: I would like to have an automated data analysis bot which if we teach something to look it will look that behaviour and give us a report.
> 
> I am a CRO analyst and I liked this tool very much since it allows us to analyze user behavior with each and filter any specific category of users with each and accuracy.

-----

### "Hot jar application is best application" — 5.0/5

> **Ishwinder** | *1 November 2024* | Nonprofit Organization Management | Recommendation rating: 5.0/10
> 
> **Pros**: About hot jar application look videos and create
> 
> **Cons**: In the hot jar application we can see feedback of videos
> 
> About hotjar experience well and good for real

-----

### "A user friendly analytics platform" — 4.0/5

> **Peter** | *26 June 2026* | Information Technology & Services | Recommendation rating: 8.0/10
> 
> **Pros**: Hotjar has provided us with such incredible insights about how prospects and customers actually interact with our website, which enable us to tailor our approach to them. I like the Funnels feature more as it helps me to understand where potential clients step back during the conversion process.
> 
> **Cons**: It does not operate as well when managing multiple websites as it does with a small number. Moreover, it is working perfectly.
> 
> My overall experience has been interestingly good. We have gained much better insights about customer behaviour, identifying web friction points, and enhancing lead generation and retention strategies.

-----

### "Powerful Behavior Analytics Tool for Websites" — 4.0/5

> **Radek** | *20 May 2026* | Entertainment | Recommendation rating: 10.0/10
> 
> **Pros**: Hotjar offers strong Data Analysis and Monitoring tools like heatmaps and recordings. Survey Creation is easy, and it gives great insight into Conversion Funnels and user behavior.
> 
> **Cons**: Hotjar has a Learning Curve for beginners and can feel complex at first. Pricing is not ideal for small teams, affecting Value for Money at higher usage levels.
> 
> Overall, Hotjar provides excellent Security and powerful Monitoring features. It is great for Data Analysis and understanding Conversion Funnels, despite some initial Learning Curve.

-----

### "Useful Heatmapping Tool" — 3.0/5

> **Annie** | *4 June 2025* | Alternative Medicine | Recommendation rating: 5.0/10
> 
> **Pros**: It gave fairly accurate heat mapping and information regarding user behavior on our website. It was also easy to use.
> 
> **Cons**: Limits on how many pages it would scan, would love more comprehensive data and analytics, as well as reporting.
> 
> Overall, hotjar was a useful tool in gathering information and analysis of website performance, and perhaps there are more features I don't know about.

-----

Page: 1 / 23\
Next: [Next page](https://www.capterra.in/software/163516/hotjar?page=2)

## Links

- [View on Capterra](https://www.capterra.in/software/163516/hotjar)

## This page is available in the following languages

| Locale | URL |
| de | <https://www.capterra.com.de/software/163516/hotjar> |
| de-AT | <https://www.capterra.at/software/163516/hotjar> |
| de-CH | <https://www.capterra.ch/software/163516/hotjar> |
| en | <https://www.capterra.com/p/163516/Hotjar/> |
| en-AE | <https://www.capterra.ae/software/163516/hotjar> |
| en-AU | <https://www.capterra.com.au/software/163516/hotjar> |
| en-CA | <https://www.capterra.ca/software/163516/hotjar> |
| en-GB | <https://www.capterra.co.uk/software/163516/hotjar> |
| en-IE | <https://www.capterra.ie/software/163516/hotjar> |
| en-IL | <https://www.capterra.co.il/software/163516/hotjar> |
| en-IN | <https://www.capterra.in/software/163516/hotjar> |
| en-NZ | <https://www.capterra.co.nz/software/163516/hotjar> |
| en-SG | <https://www.capterra.com.sg/software/163516/hotjar> |
| en-ZA | <https://www.capterra.co.za/software/163516/hotjar> |
| es | <https://www.capterra.es/software/163516/hotjar> |
| es-AR | <https://www.capterra.com.ar/software/163516/hotjar> |
| es-CL | <https://www.capterra.cl/software/163516/hotjar> |
| es-CO | <https://www.capterra.co/software/163516/hotjar> |
| es-CR | <https://www.capterra.co.cr/software/163516/hotjar> |
| es-DO | <https://www.capterra.do/software/163516/hotjar> |
| es-EC | <https://www.capterra.ec/software/163516/hotjar> |
| es-MX | <https://www.capterra.mx/software/163516/hotjar> |
| es-PA | <https://www.capterra.com.pa/software/163516/hotjar> |
| es-PE | <https://www.capterra.pe/software/163516/hotjar> |
| fr | <https://www.capterra.fr/software/163516/hotjar> |
| fr-BE | <https://fr.capterra.be/software/163516/hotjar> |
| fr-CA | <https://fr.capterra.ca/software/163516/hotjar> |
| fr-LU | <https://www.capterra.lu/software/163516/hotjar> |
| it | <https://www.capterra.it/software/163516/hotjar> |
| ja | <https://www.capterra.jp/software/163516/hotjar> |
| nl | <https://www.capterra.nl/software/163516/hotjar> |
| nl-BE | <https://www.capterra.be/software/163516/hotjar> |
| pt | <https://www.capterra.com.br/software/163516/hotjar> |
| pt-PT | <https://www.capterra.pt/software/163516/hotjar> |
| sv | <https://www.capterra.se/software/163516/hotjar> |

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Capterra India","address":{"@type":"PostalAddress","addressLocality":"Mumbai","addressRegion":"MH","postalCode":"400051","streetAddress":"G2.com, Inc. Raheja Towers 2nd Floor C-30 G- Block Bandra East Mumbai 400051 India"},"description":"Capterra India helps businesses find the best software. With verified reviews, prices & features, our interactive tool makes software selection fast & easy.","email":"Global@capterra.com","url":"https://www.capterra.in/","logo":"https://dm-localsites-assets-prod.imgix.net/images/capterra/logo-a9b3b18653bd44e574e5108c22ab4d3c.svg","@type":"Organization","@id":"https://www.capterra.in/#organization","parentOrganization":"G2.com, Inc.","sameAs":["https://twitter.com/capterra","https://www.facebook.com/Capterra/","https://www.linkedin.com/company/capterra","https://www.instagram.com/capterra/","https://www.youtube.com/@CapterraIndia"]},{"name":"Hotjar","description":"Hotjar is a website analytics and user behavior tracking software that provides visual insights into online interactions. The platform offers heatmaps displaying where visitors click and scroll, session recordings that capture navigation patterns, surveys for collecting direct feedback, and feedback widgets for gathering real-time input from users.\n\nHotjar combines quantitative data with qualitative insights, helping identify friction points and inform decisions to enhance user experience. The system integrates with tools like Google Analytics and Zapier to streamline workflows. The platform features a user-friendly interface that makes it straightforward to understand website performance and visitor behavior. Hotjar provides businesses with comprehensive tools to visualize and analyze how people interact with their websites.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/5f5007c9-63c1-4a98-ba41-f06cfe40643c.png","url":"https://www.capterra.in/software/163516/hotjar","@type":"SoftwareApplication","@id":"https://www.capterra.in/software/163516/hotjar#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.in/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.6,"bestRating":5,"ratingCount":543},"offers":{"price":"39","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"@type":"FAQPage","@id":"https://www.capterra.in/software/163516/hotjar#faqs","mainEntity":[{"name":"What Is Hotjar?","@type":"Question","acceptedAnswer":{"text":"Hotjar is a website analytics and user behavior tracking software that provides visual insights into online interactions. The platform offers heatmaps displaying where visitors click and scroll, session recordings that capture navigation patterns, surveys for collecting direct feedback, and feedback widgets for gathering real-time input from users.Hotjar combines quantitative data with qualitative insights, helping identify friction points and inform decisions to enhance user experience. The system integrates with tools like Google Analytics and Zapier to streamline workflows. The platform features a user-friendly interface that makes it straightforward to understand website performance and visitor behavior. Hotjar provides businesses with comprehensive tools to visualize and analyze how people interact with their websites.","@type":"Answer"}},{"name":"Who Uses Hotjar?","@type":"Question","acceptedAnswer":{"text":"Businesses of all sizes, selling to consumers online. Web/UX Designers, Digital Marketers, Product Managers, UX Researchers, Data Analysts.","@type":"Answer"}}]},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Heatmap Software","position":2,"item":"/directory/30977/heatmap/software","@type":"ListItem"},{"name":"Hotjar","position":3,"item":"/software/163516/hotjar","@type":"ListItem"}],"@id":"https://www.capterra.in/software/163516/hotjar#breadcrumblist"}]}
</script>
