---
description: Get information about OptCulture price, usability & features from verified user experiences. Read reviews from Indian business users & discover similar tools.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: OptCulture Price, Features, Reviews & Ratings - Capterra India
---

Breadcrumb: [Home](/) > [Customer Loyalty Software](/directory/10031/customer-loyalty/software) > [OptCulture](/software/163742/optculture)

# OptCulture

Canonical: https://www.capterra.in/software/163742/optculture

> An easy-to-implement customer loyalty and engagement solution with powerful data-analytics and campaigning features.
> 
> Verdict: Rated **4.7/5** by 3 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Who Uses OptCulture?

Specialty retail chains, pet stores, quick service restaurants and hospitality companies.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.7/5** | 3 Reviews |
| Ease of Use | 4.3/5 | Based on overall reviews |
| Customer Support Software | 5.0/5 | Based on overall reviews |
| Value for Money | 5.0/5 | Based on overall reviews |
| Features | 4.3/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: OptCulture

## Commercial Context

- **Starting Price**: $40.00
- **Pricing model**: Per User (Free Trial)
- **Pricing Details**: Based on number of retail stores and contacts engaged.
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Windows (Desktop)
- **Supported Languages**: English
- **Available Countries**: Albania, Andorra, Anguilla, Antigua & Barbuda, Argentina, Aruba, Austria, Bahamas, Barbados, Belarus, Belgium, Belize, Bermuda, Bolivia, Bosnia & Herzegovina, Brazil, British Virgin Islands, Bulgaria, Canada, Cayman Islands and 86 more

## Features

- 2-Way Messaging
- Automated Responses
- CRM Software
- Campaign Management Software
- Campaign Planning
- Campaign Scheduling
- Communication Management
- Content Management Software (CMS)
- Customer Engagement Software
- Customer Segmentation
- Customizable Fields
- Engagement Tracking
- Feedback Management
- Live Chat Software
- Loyalty Cards
- Loyalty Program
- Membership Management Software
- Message Personalization
- Multi-Channel Communication
- Multi-Channel Marketing
- Multi-Language
- Reporting & Statistics
- Rewards Management
- Scheduled Messaging

## Integrations (3 total)

- Ginesys One
- Heartland Retail
- Retail Pro

## Support Options

- Email/Help Desk
- Knowledge Base Software
- Phone Support
- 24/7 (Live rep)
- Chat

## Category

- [Customer Loyalty Software](https://www.capterra.in/directory/10031/customer-loyalty/software)

## Related Categories

- [Customer Loyalty Software](https://www.capterra.in/directory/10031/customer-loyalty/software)
- [Email Marketing Tool](https://www.capterra.in/directory/30013/email-marketing/software)
- [Referral Software](https://www.capterra.in/directory/30681/referral/software)
- [Customer Engagement Software](https://www.capterra.in/directory/30906/customer-engagement/software)
- [Customer Communications Management Software](https://www.capterra.in/directory/31002/customer-communications-management/software)

## Alternatives

1. [Project Broadcast](https://www.capterra.in/software/1059384/project-broadcast) — 4.9/5 (647 reviews)
2. [EngagePackage](https://www.capterra.in/software/1062081/engagepackage) (0 reviews)
3. [SlickText](https://www.capterra.in/software/155430/slicktext-com) — 4.8/5 (268 reviews)
4. [Text Request](https://www.capterra.in/software/167015/text-request) — 4.6/5 (1193 reviews)
5. [Referrizer](https://www.capterra.in/software/144990/referral-marketing-automation) — 4.8/5 (196 reviews)

## Reviews

### "OC is a great program to use in your business" — 5.0/5

> **Charles** | *18 October 2024* | Retail | Recommendation rating: 10.0/10
> 
> **Pros**: Great customer service and easy to use.  Customers get excited about the rewards.
> 
> **Cons**: I'm happy, really no cons  You can do stuff like double point days.  You can set it up to your business needs.
> 
> Been easy to use and customer service will help if needed.

-----

### "Couldn't do without it now" — 5.0/5

> **Joseph** | *18 October 2024* | Tobacco | Recommendation rating: 9.0/10
> 
> **Pros**: The program works very well, It is our most effective marketing strategy. Being able to segment and target customers by many qualities is amazing. Plus, the reporting has been very useful to determine the effectiveness of campaigns. 
Despite a few tech issues, both the IT teams and the manager have been very available and have worked hard to settle any issues.
> 
> **Cons**: Sometimes understanding the logic of creating segments and campaigns is tricky, and there is no way to easily test these segments ahead of time. We had few times that we gave out very good deals to a larger group than was intended. Also, we have had attributes for segments that did not work correctly and had to be fixed by IT.
> 
> Optculture has become the most important part of our marketing strategy. It has given us a lot of abilities that we did not have before. I do not think we could do without. There have been some issues with the tech side, but they do not outweigh the importance of it to us.

-----

### "Optculture review" — 4.0/5

> **Matt** | *21 October 2024* | Retail | Recommendation rating: 9.0/10
> 
> **Pros**: Ease of use and support.  Email promotions great value.
> 
> **Cons**: Has a few problems accessing customer loyalty during sales and updating points.

## Links

- [View on Capterra](https://www.capterra.in/software/163742/optculture)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.capterra.com/p/163742/OptCulture/> |
| en-AE | <https://www.capterra.ae/software/163742/optculture> |
| en-AU | <https://www.capterra.com.au/software/163742/optculture> |
| en-CA | <https://www.capterra.ca/software/163742/optculture> |
| en-GB | <https://www.capterra.co.uk/software/163742/optculture> |
| en-IE | <https://www.capterra.ie/software/163742/optculture> |
| en-IL | <https://www.capterra.co.il/software/163742/optculture> |
| en-IN | <https://www.capterra.in/software/163742/optculture> |
| en-NZ | <https://www.capterra.co.nz/software/163742/optculture> |
| en-SG | <https://www.capterra.com.sg/software/163742/optculture> |
| en-ZA | <https://www.capterra.co.za/software/163742/optculture> |
| fr | <https://www.capterra.fr/software/163742/optculture> |
| fr-BE | <https://fr.capterra.be/software/163742/optculture> |
| fr-CA | <https://fr.capterra.ca/software/163742/optculture> |
| fr-LU | <https://www.capterra.lu/software/163742/optculture> |

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