--- description: Get information about Looker price, usability & features from verified user experiences. Read reviews from Indian business users & discover similar tools. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Looker Price, Features, Reviews & Ratings - Capterra India --- Breadcrumb: [Home](/) > [Business Intelligence Software](/directory/23/business-intelligence/software) > [Looker](/software/169053/looker) # Looker Canonical: https://www.capterra.in/software/169053/looker Page: 1 / 13\ Next: [Next page](https://www.capterra.in/software/169053/looker?page=2) > Looker is a cloud-based and AI-enabled BI platform enabling organizations to explore data, create analytics apps, and share insights. > > Verdict: Rated **4.5/5** by 282 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses Looker? Looker is used by data analysts, business intelligence professionals, developers, marketers, IT administrators, and enterprises managing cloud costs. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.5/5** | 282 Reviews | | Ease of Use | 4.3/5 | Based on overall reviews | | Customer Support Software | 4.5/5 | Based on overall reviews | | Value for Money | 4.4/5 | Based on overall reviews | | Features | 4.4/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Google ## Commercial Context - **Pricing model**: Other (Free Trial) - **Pricing Details**: Looker pricing is entirely custom, with three main plans (Standard, Enterprise, Embed) tailored to different use cases. Numeric pricing values are not disclosed, and customers must contact sales for quotes. A free trial is offered, but details on duration and credit card requirements are not provided. Payment frequency is annual, and pricing models are based on platform and user licensing. License types include Developer, Standard, and Viewer users, each with specific access levels. - **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Windows (On-Premise), Linux (On-Premise), Android (Mobile), iPhone (Mobile) - **Supported Languages**: Brazilian Portuguese, Chinese, Dutch, English, French, German, Italian, Japanese, Korean, Portuguese, Spanish - **Available Countries**: Australia, Brazil, Canada, France, Germany, India, Japan, Singapore, United Kingdom, United States ## Features - API - Alerts/Notifications - Annotations - Attribution Modeling - Audience Targeting - Behavioral Analytics - Campaign Tracking - Collaboration Tools - Conversion Tracking - Cross Channel Attribution - Customizable Dashboard - Dashboard Creation - Dashboard Software - Data Capture and Transfer - Data Connectors - Data Import/Export - Data Management Software - Data Transformation - Data Visualization Software - Data Warehousing - Drag & Drop - Forecasting - Forms Management - Functions/Calculations - Goal Setting/Tracking - High Volume Processing - Interactive Reports - KPI Monitoring - Mixed Methods Research - Mobile Access - Mobile Reporting - Multi-Channel Attribution - Multi-Touch Attribution - Multivariate Analysis - Performance Metrics - ROI Tracking - Regression Analysis - Reporting & Statistics - Reporting/Analytics - Search/Filter - Self Service Data Preparation - Self-service Analytics - Sensitive Data Identification - Strategic Planning Software - Text Analysis Software - Time Series Analysis - Time on Site Tracking - User Interaction Tracking - Visual Analytics - Widgets ... and 17 more features ## Integrations (19 total) - Google Ads - Google Analytics 360 - Google Sheets - Google Workspace - HubSpot CRM - HubSpot Marketing Hub - LinkedIn for Business - Mailchimp - Marketo Engage - Meta for Business - Microsoft Excel - QuickBooks Online - QuickBooks Online Advanced - Salesforce Sales Cloud - Slack ... and 4 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base Software - 24/7 (Live rep) - Chat ## Category - [Business Intelligence Software](https://www.capterra.in/directory/23/business-intelligence/software) ## Related Categories - [Business Intelligence Software](https://www.capterra.in/directory/23/business-intelligence/software) - [Business Performance Management Software](https://www.capterra.in/directory/30051/business-performance-management-software/software) - [Reporting Tools](https://www.capterra.in/directory/30053/reporting/software) - [Web Analytics Software](https://www.capterra.in/directory/30073/web-analytics/software) - [Data Visualization Software](https://www.capterra.in/directory/30696/data-visualization/software) ## Alternatives 1. [Microsoft Power BI](https://www.capterra.in/software/176586/power-bi) — 4.6/5 (1887 reviews) 2. [Tableau](https://www.capterra.in/software/77260/tableau) — 4.6/5 (2357 reviews) 3. [Google Analytics 360](https://www.capterra.in/software/177042/google-analytics) — 4.7/5 (8100 reviews) 4. [MATLAB](https://www.capterra.in/software/125813/matlab) — 4.6/5 (2095 reviews) 5. [Google Data Studio](https://www.capterra.in/software/190616/data-studio) — 4.5/5 (337 reviews) ## Reviews ### "Great software for productivity tracking." — 5.0/5 > **Anshu** | *1 October 2025* | Information Technology & Services | Recommendation rating: 8.0/10 > > **Pros**: We appreciated Looker’s wide range of features, but what impressed us the most was its ability to create productivity metrics and provide consistent time and activity tracking. > > **Cons**: Integration with other software is a challenging task for the development team. Looker should provide a clear and user-friendly integration guide to make the process easier. > > We are using it in our data extraction pipeline to track the time analysts spend on each document and their activities. This helps us set realistic targets for the team and boosts overall productivity. We also share daily reports with the team, which has further improved performance and efficiency ----- ### "Mapping Complex Relationships with Google LookerML" — 4.0/5 > **Manish** | *29 August 2024* | Higher Education Software | Recommendation rating: 8.0/10 > > **Pros**: My most liked feature of google looker is LookML which has been a great helped me made complex data relationships easier and saved me a lot of time. Moreover, looker has a plethora of customizable visualizations which also has ability to add advanced drill down to make it more interactive. Also, with google looker reports can be delivered by specific schedules. > > **Cons**: Occasional lags are there when I process large data sets which I feel is a downside. Also, ETL feature is missing in Google looker which I find disappointing as it should be already there. > > Being a Data analyst requires a Good BI tool and using Google looker has been a great experience for me. I am impressed with the user-friendly interface, easy to understand data modelling, and integration with other google tools like google sheet and google docs. However, there were sometimes I encountered issues with large datasets. Overall, I would say it's been a great experience. ----- ### "Easy tool to use" — 5.0/5 > **Willem** | *10 February 2026* | Computer & Network Security | Recommendation rating: 9.0/10 > > **Pros**: It seemed very easy for the team to use it. With all the online help we managed to get a new coder working on it quickly > > **Cons**: The guys got stuck when loading lots of data. So its a bit slow. Support in cases like this is difficult to get > > The price is ok..as our data was big query it made it work much better.i like the drag and drop which makes it easy ----- ### "Project lead and data analysts Looker Studio experience" — 4.0/5 > **Daniel** | *26 January 2026* | Utilities | Recommendation rating: 8.0/10 > > **Pros**: Overall Looker is a good platform to build and develop useful data visuals and developed dashboards. The main benefit is the plethora of compatible sources of data. Utilising a mix of G suite and Microsoft looker can pull data from both googles platforms and microsoft as well as CSV files. Understandably looker is optimised for the G suite. This is a great benefit. I heavily rely on Bigquery. Within 3 clicks I can connect a big query script to a looker dashboard and begin working on creating clear and coherent visuals on the back of the data. Looker does give several customisable options for visuals. Utilising various charts like box and whisper and line charts as well as being able to overlay several data sources to have a simple clear visual on how different data sources compare. This is a great tool to easily visualise things for non technical and techincal stakeholders alike. On the whole I have not experienced and significant issues or bugs within in looker studio which inistelf is a great postive. > > **Cons**: One of the key visuals that would be useful in looker is a data heat map. There are ways of doing this in looker however it requires several workarounds that are not the most accurate and don't deliver the requirements I require. This data visual is available in Tableau and is a key benefit over looker for me as I look at geographical trends which are easily illustratable to non techincal stakeholders. Another con however is a standard across modern cloud platforms is the reliablity on a third party provider. When there are outages on google this renders looker useless until this is fixed. This results in delays to daily work which is out of your control as an end user. > > Overall, my experience with looker has been positive. It provides a great selection of basic data visual tools and data integration options across several platforms. Looker does fall down a little bit when it comes to more advanced data handling and lacks some more complex data visualisation tools which competitors like Tableau provide. Use looker if you want a quick easy to pick up tool to create data visuals at a good standard. You may want to look at other options for more advanced options especially if you are communciating this data to senior stakeholders in a large company ----- ### "My go-to for client reports" — 3.0/5 > **Alexandra** | *16 July 2025* | Marketing & Advertising | Recommendation rating: 6.0/10 > > **Pros**: The reports are very customable, you can design a report almost as if you were working in power point. Like a drag-and-drop of different type of charts, and everything is connected to the sources you integrate. > > **Cons**: It takes time to understand the tool, the resources integration can be confusing when you start using it. Also many useful charts are not available unless you install extensions. Would be also good if you could connect more resources than just Google ones, for example Facebook or linked in, without having to pay a third party for this solution. > > Once you understand the system, it gets easy to use and it’s very flexible. At the moment I am delivering 200 monthly reports with this source, works great and is reliable. ----- Page: 1 / 13\ Next: [Next page](https://www.capterra.in/software/169053/looker?page=2) ## Links - [View on Capterra](https://www.capterra.in/software/169053/looker) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | ko | | | nb | | | nl | | | nl-BE | | | pt | | | pt-PT | | | sv | | ----- ## Structured Data