--- description: Get information about Looker price, usability & features from verified user experiences. Read reviews from Indian business users & discover similar tools. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Looker Price, Features, Reviews & Ratings - Capterra India --- Breadcrumb: [Home](/) > [Business Intelligence Software](/directory/23/business-intelligence/software) > [Looker](/software/169053/looker) # Looker Canonical: https://www.capterra.in/software/169053/looker Page: 1 / 13\ Next: [Next page](https://www.capterra.in/software/169053/looker?page=2) > Looker is a cloud-based and AI-enabled BI platform enabling organizations to explore data, create analytics apps, and share insights. > > Verdict: Rated **4.5/5** by 286 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses Looker? Looker is used by data analysts, business intelligence professionals, developers, marketers, IT administrators, and enterprises managing cloud costs. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.5/5** | 286 Reviews | | Ease of Use | 4.3/5 | Based on overall reviews | | Customer Support Software | 4.5/5 | Based on overall reviews | | Value for Money | 4.4/5 | Based on overall reviews | | Features | 4.4/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Google ## Commercial Context - **Pricing model**: Other (Free Trial) - **Pricing Details**: Looker pricing is entirely custom, with three main plans (Standard, Enterprise, Embed) tailored to different use cases. Numeric pricing values are not disclosed, and customers must contact sales for quotes. A free trial is offered, but details on duration and credit card requirements are not provided. Payment frequency is annual, and pricing models are based on platform and user licensing. License types include Developer, Standard, and Viewer users, each with specific access levels. - **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Windows (On-Premise), Linux (On-Premise), Android (Mobile), iPhone (Mobile) - **Supported Languages**: Brazilian Portuguese, Chinese, Dutch, English, French, German, Italian, Japanese, Korean, Portuguese, Spanish - **Available Countries**: Australia, Brazil, Canada, France, Germany, India, Japan, Singapore, United Kingdom, United States ## Features - API - Ad hoc Reporting - Alerts/Notifications - Attribution Modeling - Behavioral Analytics - Benchmarking - Campaign Management Software - Campaign Tracking - Collaboration Tools - Conversion Tracking - Cross Channel Attribution - Customizable Dashboard - Dashboard Creation - Data Capture and Transfer - Data Connectors - Data Import/Export - Data Management Software - Data Visualization Software - Drag & Drop - Forecasting - Forms Management - Functions/Calculations - Goal Setting/Tracking - High Volume Processing - Interactive Reports - Mobile Access - Multi-Channel Attribution - Multi-Touch Attribution - Multivariate Analysis - Performance Metrics - ROI Tracking - Real-Time Analytics - Regression Analysis - Reporting & Statistics - Reporting/Analytics - Sales Reports - Scheduled/Automated Reports - Search/Filter - Self Service Data Preparation - Self-service Analytics - Sensitive Data Identification - Strategic Planning Software - Text Analysis Software - Time Series Analysis - Time on Site Tracking - Trend Analysis - User Interaction Tracking - Visual Analytics - Visual Discovery - Website Analytics ... and 18 more features ## Integrations (18 total) - Google Ads - Google Analytics 360 - Google Sheets - Google Workspace - HubSpot CRM - HubSpot Marketing Hub - LinkedIn for Business - Marketo Engage - Meta for Business - Microsoft Excel - QuickBooks Online - QuickBooks Online Advanced - Salesforce Sales Cloud - Slack - Stripe ... and 3 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base Software - 24/7 (Live rep) - Chat ## Category - [Business Intelligence Software](https://www.capterra.in/directory/23/business-intelligence/software) ## Related Categories - [Business Intelligence Software](https://www.capterra.in/directory/23/business-intelligence/software) - [Business Performance Management Software](https://www.capterra.in/directory/30051/business-performance-management-software/software) - [Reporting Tools](https://www.capterra.in/directory/30053/reporting/software) - [Web Analytics Software](https://www.capterra.in/directory/30073/web-analytics/software) - [Data Visualization Software](https://www.capterra.in/directory/30696/data-visualization/software) ## Alternatives 1. [Microsoft Power BI](https://www.capterra.in/software/176586/power-bi) — 4.6/5 (1892 reviews) 2. [Tableau](https://www.capterra.in/software/77260/tableau) — 4.6/5 (2361 reviews) 3. [Google Analytics 360](https://www.capterra.in/software/177042/google-analytics) — 4.7/5 (8101 reviews) 4. [Google Data Studio](https://www.capterra.in/software/190616/data-studio) — 4.5/5 (338 reviews) 5. [MATLAB](https://www.capterra.in/software/125813/matlab) — 4.6/5 (2097 reviews) ## Reviews ### "Great software for productivity tracking." — 5.0/5 > **Anshu** | *1 October 2025* | Information Technology & Services | Recommendation rating: 8.0/10 > > **Pros**: We appreciated Looker’s wide range of features, but what impressed us the most was its ability to create productivity metrics and provide consistent time and activity tracking. > > **Cons**: Integration with other software is a challenging task for the development team. Looker should provide a clear and user-friendly integration guide to make the process easier. > > We are using it in our data extraction pipeline to track the time analysts spend on each document and their activities. This helps us set realistic targets for the team and boosts overall productivity. We also share daily reports with the team, which has further improved performance and efficiency ----- ### "Easy tool to use" — 5.0/5 > **Willem** | *10 February 2026* | Computer & Network Security | Recommendation rating: 9.0/10 > > **Pros**: It seemed very easy for the team to use it. With all the online help we managed to get a new coder working on it quickly > > **Cons**: The guys got stuck when loading lots of data. So its a bit slow. Support in cases like this is difficult to get > > The price is ok..as our data was big query it made it work much better.i like the drag and drop which makes it easy ----- ### "Powerful, Single-Source-of-Truth BI Framework with a Steeper Learning Curve" — 5.0/5 > **Kira** | *14 September 2026* | Information Technology & Services | Recommendation rating: 5.0/10 > > **Pros**: I really liked the Centralized Data Modeling LookML provides a unified semantic layer that ensures everyone uses identical metric definitions across all dashboards. As well as Seamless Integrations, Its strong native compatibility with modern cloud data warehouses like Big Query and Snowflake makes querying live data straightforward. > > **Cons**: Query Performance Delays,When querying massive unaggregated datasets or complex joins, loading times can drag down dashboard performance. > > Looker has completely shifted how ours business handles self-service analytics. By centralizing our data logic through LookML, we eliminated the classic "different numbers across different teams" issue. Once the underlying models are configured by developers, non-technical team members can easily build, run, and filter ad-hoc reports without constantly relying on data engineers for custom SQL queries ----- ### "My go-to for client reports" — 3.0/5 > **Alexandra** | *16 July 2025* | Marketing & Advertising | Recommendation rating: 6.0/10 > > **Pros**: The reports are very customable, you can design a report almost as if you were working in power point. Like a drag-and-drop of different type of charts, and everything is connected to the sources you integrate. > > **Cons**: It takes time to understand the tool, the resources integration can be confusing when you start using it. Also many useful charts are not available unless you install extensions. Would be also good if you could connect more resources than just Google ones, for example Facebook or linked in, without having to pay a third party for this solution. > > Once you understand the system, it gets easy to use and it’s very flexible. At the moment I am delivering 200 monthly reports with this source, works great and is reliable. ----- ### "Effective Automation of analytics reporting with looker" — 4.0/5 > **Verified Reviewer** | *30 July 2026* | Transportation/Trucking/Railroad | Recommendation rating: 9.0/10 > > **Pros**: It's been really beneficial for marketing in terms of being able to provide visualisations of data. This really helps with board reporting, taking the sting out of having to trawl GA4 and export and make accessible. Now we have custom reports set up to do all this for us and it hasn't cost us anything. It now automates a large amount of marketing analytics reporting with few issues, saving serious staff time. > > **Cons**: It took some time to get it all set up, a couple of weeks, operating on a tight budget we had to learn much of it ourselves but the training materials are accessible, if time consuming. This really levelled us up as a team regardless once we'd been through the initial discomfort. > > Really positive, I couldn't recommend it highly enough if you have enough time to invest in the short-term to get to a point your team is comfortable with it. It's enabled us to automate many of the time consuming tasks involved with reporting. Now when we get a board request or need to report periodically on x and y activity, we can do it quickly. ----- Page: 1 / 13\ Next: [Next page](https://www.capterra.in/software/169053/looker?page=2) ## Links - [View on Capterra](https://www.capterra.in/software/169053/looker) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | ko | | | nb | | | nl | | | nl-BE | | | pt | | | pt-PT | | | sv | | ----- ## Structured Data