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StackAdapt
What Is StackAdapt?
StackAdapt is a self-serve programmatic advertising platform used by the most exceptional digital marketers. This state-of-the-art platform is where some of the most progressive work in machine learning meets cutting-edge user experience. Ad buyers plan, execute, and manage data-driven digital advertising campaigns across all devices, inventory and publisher partners.
Who Uses StackAdapt?
Primarily designed for agencies and video advertisers, it caters to industries such as retail, education, finance, government, healthcare, and automotive.
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StackAdapt Reviews for Indian Users
easy to use dsp
Pros:
Not only is it one the more user-friendly DSPs we've used, but every account manager we've worked with over the last few years have been absolute rockstars.
Cons:
I wish that some of the reports or targeting options had tooltips for what exactly they mean.
Easy to use DSP but not perfect.
Comments: A very easy to use DSP that is friendly for newcomers and a good DSP to start with.
Pros:
The user interface is very intuitive and easy to use. They also offer a free certification course to help with training on how to use the platform.
Cons:
Editing campaigns can be very clunky and bulk editing was only recently added. Adding creative to campaigns is still very cumbersome. Making mass edits across lots of campaigns still needs to be done manually and is very time consuming. Lot's of features are difficult to use or have no explanation.
Our go to for programmatic advertising
Comments: Overall my experience with StackAdapt is wonderful.
Pros:
a great platform that does not require minimum spend. Even with running smaller campaigns, our rep is great and they always send ways to optimize our campaigns. Best of all we see success with this platform.
Cons:
There is definitely a lot to the platform and I dont think I am always utilizing all the features. While the people I work worth are wonderful and always quick to answer my questions there is just so much to learn! The reporting side can be a little confusing.
