---
description: Get information about GroundTruth price, usability & features from verified user experiences. Read reviews from Indian business users & discover similar tools.
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title: GroundTruth Price, Features, Reviews & Ratings - Capterra India
---

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# GroundTruth

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> GroundTruth is an advertising platform that drives in-store visits and other real business results.
> 
> Verdict: Rated **4.6/5** by 22 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Who Uses GroundTruth?

Brands, agencies, small businesses, publishers, channel partners, and non-profits.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.6/5** | 22 Reviews |
| Ease of Use | 4.5/5 | Based on overall reviews |
| Customer Support Software | 4.9/5 | Based on overall reviews |
| Value for Money | 4.7/5 | Based on overall reviews |
| Features | 4.5/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: GroundTruth
- **Location**: New York, US
- **Founded**: 2010

## Commercial Context

- **Pricing model**: Per Feature
- **Pricing Details**: No minimum spend.
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: Canada, United States

## Features

- Audience Targeting
- Behavioral Analytics
- Bidding Strategies
- Campaign Management Software
- Demographic Data
- Geofencing
- Geotargeting
- Multi-Channel Marketing
- ROI Tracking
- Real-Time Analytics

## Integrations (9 total)

- Clover
- Datorama
- Domo
- Google Data Studio
- NinjaCat
- Revel Systems
- Shopify POS
- Stripe
- TapClicks

## Support Options

- Email/Help Desk
- Knowledge Base Software
- Chat

## Category

- [Location Intelligence Software](https://www.capterra.in/directory/31461/location-intelligence/software)

## Related Categories

- [Location Intelligence Software](https://www.capterra.in/directory/31461/location-intelligence/software)
- [Customer Data Platforms](https://www.capterra.in/directory/31334/customer-data-platform/software)
- [Demand Side Platform (DSP) Software](https://www.capterra.in/directory/32756/demand-side-platform-%28dsp%29/software)

## Alternatives

1. [DecenterAds](https://www.capterra.in/software/1040707/dsp) — 4.5/5 (2 reviews)
2. [Agility](https://www.capterra.in/software/1065101/agility) (0 reviews)
3. [Genius Monkey](https://www.capterra.in/software/1016288/genius-monkey) — 5.0/5 (12 reviews)
4. [Simpli.fi](https://www.capterra.in/software/210758/simpli-fi) — 5.0/5 (1 reviews)
5. [StackAdapt](https://www.capterra.in/software/173754/stackadapt) — 4.3/5 (3 reviews)

## Reviews

### "Highly Recommend GroundTruth\!\!" — 5.0/5

> **Emily** | *27 March 2025* | Marketing & Advertising | Recommendation rating: 10.0/10
> 
> **Pros**: GroundTruth is a great platform for geofencing\! It is easy and straight forward to use and has been a very powerful tool for my clients to increase their reach, traffic and sales. The entire GroundTruth team is very attentive, helpful and very quick to resolve any questions or concerns. We are not even a very big client of theirs, but with the exceptional customer service we have received, you would think we were a multi-million dollar company. I cannot recommend GroundTruth enough\!
> 
> **Cons**: I do wish they had a structured training guide and/or self lead videos to watch to become a master in geofencing. Instead of having just one off videos here and there to learn about certain topics. It would be a nice business credential to be able to say we had completed a master GroundTruth training course making us certified, like Google and Facebook offer.
> 
> Wonderful\! Nothing but a positive experience\!

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### "GroundTruth User" — 4.0/5

> **Emilee** | *13 May 2024* | Retail | Recommendation rating: 6.0/10
> 
> **Pros**: Since we are two times removed from the customers in the supply chain GroundTruth helps us to convince consumers to get our product once they are in store.
> 
> **Cons**: I think there could be more done with data reporting. A customer journey reporting would ideal. Other metrics that would help are frequency, touch heat map (depending on where the ad shows up how do people interact with it).
> 
> Overall, a useful tool that we use a lot in our marketing plan.

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### "Overall great software that really helps target" — 4.0/5

> **Chris** | *21 October 2024* | Entertainment | Recommendation rating: 9.0/10
> 
> **Pros**: Cutting edge technology that allows everyone from a one-person shop to a major company to use it.
> 
> **Cons**: Some of the limitations with targeting are not disclosed as soon as they should be.

-----

### "GroundTruth Review" — 4.0/5

> **Aaron** | *31 May 2024* | Telecommunications | Recommendation rating: 8.0/10
> 
> **Pros**: Easy to use and clean UI. Setting up campaigns is simple and straightforward.
> 
> **Cons**: Sometimes I find it difficult to find the right audiences, especially for B2B campaigns. It would be good to know what domains are winning bids like other DSPs. CPM for display at $3.5 is high compared to other DSPs which allow lower bids. Audiences are very limited in Canada making some CA campaigns hard to scale.
> 
> Overall GroundTruth is a great and easy to use platform for digital advertising with fairly comprehensive coverage using different strategies.

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### "Location based targeting at it's finest\!" — 5.0/5

> **Ryan** | *17 May 2024* | Marketing & Advertising | Recommendation rating: 10.0/10
> 
> **Pros**: I love the reps we work with. They are knowledgeable and able to give us the best recommendations at all times. GT's ability to accurately drive foot traffic and measure it top notch. We have seen incredible increases in foot traffic since we began working with GT and every year we find that we are putting more and more of our budget into their platform. There is no minimums required and they find a way to perform at the highest level even with small budgets
> 
> **Cons**: Only thing I don't like is that we are not able to have deep insight into their audience sources.
> 
> 10/10 - can't say enough about performance and quality of support from the team.

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## Links

- [View on Capterra](https://www.capterra.in/software/177731/groundtruth)

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| en-AU | <https://www.capterra.com.au/software/177731/groundtruth> |
| en-CA | <https://www.capterra.ca/software/177731/groundtruth> |
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