---
description: Get information about Litmus price, usability & features from verified user experiences. Read reviews from Indian business users & discover similar tools.
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title: Litmus Price, Features, Reviews & Ratings - Capterra India
---

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# Litmus

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> Litmus is an email marketing platform that provides tools to optimize and personalize emails while enhancing brand experiences.
> 
> Verdict: Rated **4.6/5** by 52 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Who Uses Litmus?

Litmus is used by email marketers, designers, developers, marketing leadership, fashion brands, financial services, retail and eCommerce companies, software firms, and travel organizations.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.6/5** | 52 Reviews |
| Ease of Use | 4.5/5 | Based on overall reviews |
| Customer Support Software | 4.3/5 | Based on overall reviews |
| Value for Money | 4.1/5 | Based on overall reviews |
| Features | 4.4/5 | Based on overall reviews |
| Recommendation percentage | 80% | (8/10 Likelihood to recommend) |

## About the vendor

- **Company**: Validity

## Commercial Context

- **Starting Price**: $500.00
- **Pricing model**: Flat Rate (Free Trial)
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop)
- **Supported Languages**: English
- **Available Countries**: Australia, Canada, Denmark, Germany, Ireland, Italy, Netherlands, New Zealand, Spain, United Kingdom, United States

## Features

- A/B Testing
- Email Management Software
- Email Templates
- Email Tracking Software
- Event Triggered Actions
- Reporting/Analytics
- Team Management Software

## Integrations (43 total)

- Act-On
- Adobe Campaign
- Adobe Journey Optimizer
- CleverReach
- ClickDimensions
- Clutch
- Constant Contact
- Customer.io
- Delivra
- Dropbox Business
- Emarsys
- Emma by Marigold
- Google Drive
- HubSpot CRM
- Inxmail

... and 28 more integrations

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base Software
- Phone Support
- Chat

## Category

- [Email Tracking Software](https://www.capterra.in/directory/31325/email-tracking/software)

## Related Categories

- [Email Tracking Software](https://www.capterra.in/directory/31325/email-tracking/software)
- [Email Marketing Tool](https://www.capterra.in/directory/30013/email-marketing/software)

## Alternatives

1. [Brevo](https://www.capterra.in/software/132996/brevo) — 4.6/5 (3408 reviews)
2. [Gmail](https://www.capterra.in/software/202338/gmail) — 4.8/5 (13327 reviews)
3. [Mailchimp](https://www.capterra.in/software/110228/mailchimp) — 4.5/5 (17572 reviews)
4. [MailerLite](https://www.capterra.in/software/136603/mailerlite) — 4.7/5 (2256 reviews)
5. [Constant Contact](https://www.capterra.in/software/31898/constant-contact) — 4.3/5 (2912 reviews)

## Reviews

### "Satisfactory features for quicktesting" — 3.0/5

> **Mary** | *24 September 2025* | Consumer Services | Recommendation rating: 7.0/10
> 
> **Pros**: It was referred by a friend who has used and as a fellow colleague, he thought that it would be useful.
> 
> **Cons**: It cannot handle bulk testing or a large amount of tests at once. It is very minimal. It also lacks the full features of email analytics such as spam filter testing.
> 
> On HTML mail testing experience, it was good as it is also a free tool. However, if you are looking into several email templates testing, it might not be ideal because of the limited features.

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### "Comprehensive testing tool: Litmus" — 5.0/5

> **Verified Reviewer** | *6 January 2025* | Marketing & Advertising | Recommendation rating: 9.0/10
> 
> **Pros**: Its robust email testing capabilities across various devices and email clients, ensuring flawless email delivery
> 
> **Cons**: Cost is what stands out most, can be high for small teams and at times the team might feel underutilizing on some of the features.

-----

### "Marketing friendly email platform checker" — 4.0/5

> **Steven** | *1 February 2025* | Media Production | Recommendation rating: 8.0/10
> 
> **Pros**: Litmus makes it super easy to check your creative on numerous platforms on one go
> 
> **Cons**: Is not cheap to use but when you consider time saved it’s worth it
> 
> Positive overall experience, great for marketers to use with simple user interface.

-----

### "Litmus Review" — 5.0/5

> **Artisha** | *18 December 2025* | Chemicals | Recommendation rating: 10.0/10
> 
> **Pros**: I love that it changes color depending on the pH level of a substance. Easy to understand what’s going in your system.
> 
> **Cons**: I don’t have any complaints except learning that my PH balance is off. I don’t have any problems or issues.
> 
> My overall experience is wonderful and  understand that a special dye that's used to determine how acidic a substance is. Very helpful.

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### "Changing the way you email" — 4.0/5

> **Derek** | *7 May 2025* | Telecommunications | Recommendation rating: 10.0/10
> 
> **Pros**: The customizable templates have been a huge time saver and the analytics have helped us continue to shape our marketing message and brand. We love it\!
> 
> **Cons**: There is a bit of a slowdown when it comes time to view the proofs.
> 
> Litmus has really revolutionized how we feel and use our email marketing. From the analytics to the personalization we can use, we are extremely happy with our choice to use Litmus.

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## Links

- [View on Capterra](https://www.capterra.in/software/178360/litmus)

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