--- description: Get information about Later Influence price, usability & features from verified user experiences. Read reviews from Indian business users & discover similar tools. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Later Influence Price, Features, Reviews & Ratings - Capterra India --- Breadcrumb: [Home](/) > [Influencer Marketing Software](/directory/31337/influencer-marketing/software) > [Later Influence](/software/186912/mavrck) # Later Influence Canonical: https://www.capterra.in/software/186912/mavrck Page: 1 / 7\ Next: [Next page](https://www.capterra.in/software/186912/mavrck?page=2) > Later is the world’s most intelligent influencer marketing company, giving brands the confidence to create unforgettable campaigns. > > Verdict: Rated **4.6/5** by 135 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses Later Influence? Enterprise Brands ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.6/5** | 135 Reviews | | Ease of Use | 4.6/5 | Based on overall reviews | | Customer Support Software | 4.8/5 | Based on overall reviews | | Value for Money | 4.5/5 | Based on overall reviews | | Features | 4.4/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Later - **Founded**: 2014 ## Commercial Context - **Pricing model**: Per Feature - **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English - **Available Countries**: Canada, France, Germany, United Kingdom, United States ## Features - Campaign Analytics - Campaign Management Software - Influencer Discovery - Influencer Relationship Management - Influencer Tracking - ROI Tracking - Social Media Monitoring Software ## Support Options - FAQs/Forum - Knowledge Base Software ## Category - [Influencer Marketing Software](https://www.capterra.in/directory/31337/influencer-marketing/software) ## Alternatives 1. 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The cost feels very fair and it greatly improve improves my workflow. > > Later has allowed us to be online more often and more consistently and achieve our marketing goals without breaking our budget. ----- ### "Best in class influencer software for our enterprise brand" — 4.0/5 > **Micaela** | *28 February 2022* | Retail | Recommendation rating: 8.0/10 > > **Pros**: Platform is highly adaptable and can be as hands-on or as hands-off as you like. Micro campaigns can be put together easily, and macro campaigns have a high level of transparency around metrics and rate negotiations. Reviewing influencers to hire is simple (and, dare I say, fun\!) with easy to navigate content snapshots, flagged sponsored post examples, and a robust view of each influencer's audience insights. Contracts, payments, content management, and analytics are all in one place so it's easy to keep track of progress over time. Our account reps have always been efficient, hardworking, and great communicators. Out of every agency we've worked with, the Mavrck team has always gone above and beyond to help execute innovative new campaigns. > > **Cons**: There are some features that would be nice to see rolled out to be more user-friendly for enterprise / multi-brand clients such as an ability to cross-reference influencer lists across instances. > > We've been working with Mavrck for nearly 4 years which feels like a lifetime in the influencer space\! While there have been areas for improvement throughout that time, we've had a great relationship with every account rep and team member. It's really the team of people that helps this product shine. ----- ### "Our Secret Weapon" — 5.0/5 > **Kelsey** | *25 February 2022* | Marketing & Advertising | Recommendation rating: 10.0/10 > > **Pros**: I really appreciate the implementation and customer care that we get along with this software. It can be good software, but without the personal touch through our contact, we would be lost and trying to figure it out on our own. The reactivity of their team to our questions, problems, and lack of education is incredible and makes this already great software even better\! > > **Cons**: There is a learning curb\! Don't try to go at it alone\! They give you a customer success rep for a reason-- use them. ----- ### "Platform with potential" — 3.0/5 > **Verified Reviewer** | *29 August 2022* | Supermarkets | Recommendation rating: 4.0/10 > > **Pros**: Mavrck is a great platform to manage all steps of an entire influencer campaign successfully. From sourcing to reporting, everything can be easily completed within the Mavrck platform. It is relatively easy to learn, and they are constantly working to improve any nuances. The team at Mavrck is very easy to work with and help to lend a hand along any step of the way. > > **Cons**: My team has been experiencing many technical bugs on the platform lately; pages not loading, having to refresh constantly, messages sending incompletely, and a lot of troubleshooting. The reporting isn't always accurate, and we are often times finding pieces of content that are pulling through incorrectly to the platform. The reporting functionality is not my favorite, as I feel like we are misrepresenting certain metrics to clients. ----- ### "Mavrck software for the ease of influencer marketing" — 4.0/5 > **Jennifer** | *26 May 2022* | Consumer Goods | Recommendation rating: 8.0/10 > > **Pros**: The software has been very user-friendly, with robust group of influencers > > **Cons**: Just improving our ability to expand our monitoring and measuring > > We've had a positive experience with Mavrck and good customer relationship ----- Page: 1 / 7\ Next: [Next page](https://www.capterra.in/software/186912/mavrck?page=2) ## Links - [View on Capterra](https://www.capterra.in/software/186912/mavrck) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | ----- ## Structured Data