---
description: Get information about Merlin price, usability & features from verified user experiences. Read reviews from Indian business users & discover similar tools.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Merlin Price, Features, Reviews & Ratings - Capterra India
---

Breadcrumb: [Home](/) > [Business Intelligence Software](/directory/23/business-intelligence/software) > [Merlin](/software/196220/merlin-business-intelligence)

# Merlin

Canonical: https://www.capterra.in/software/196220/merlin-business-intelligence

> Merlin ERP from Aptean streamlines order management, inventory and logistics—an ERP designed exclusively for merchants and distributors
> 
> Verdict: Rated **4.0/5** by 1 users. Top-rated for **Likelihood to recommend**.

-----

## Overview

### Who Uses Merlin?

Ideal for merchants, distributors, and stockists in trade-specific sectors seeking a robust ERP solution tailored for order management, pricing automation, and real-time operations.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.0/5** | 1 Reviews |
| Ease of Use | 2.0/5 | Based on overall reviews |
| Customer Support Software | 5.0/5 | Based on overall reviews |
| Value for Money | 4.0/5 | Based on overall reviews |
| Features | 3.0/5 | Based on overall reviews |
| Recommendation percentage | 70% | (7/10 Likelihood to recommend) |

## About the vendor

- **Company**: Aptean
- **Location**: Atlanta, US
- **Founded**: 1984

## Commercial Context

- **Pricing model**: Per Feature
- **Target Audience**: 2–10
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Windows (On-Premise)
- **Supported Languages**: English
- **Available Countries**: United Kingdom, United States

## Category

- [Business Intelligence Software](https://www.capterra.in/directory/23/business-intelligence/software)

## Alternatives

1. [Proxycurl](https://www.capterra.in/software/1015308/proxycurl) — 2.0/5 (3 reviews)
2. [Critical Event Management](https://www.capterra.in/software/215347/critical-event-management) (0 reviews)
3. [Shirofune](https://www.capterra.in/software/1026052/shirofune) — 5.0/5 (1 reviews)
4. [Decipher](https://www.capterra.in/software/188720/decipher) (0 reviews)
5. [Gazelle.ai](https://www.capterra.in/software/189308/gazelle-ai) (0 reviews)

## Reviews

### "Merlin magic" — 4.0/5

> **Alfie** | *13 October 2022* | Information Technology & Services | Recommendation rating: 7.0/10
> 
> **Pros**: Stock system is essential to the business
> 
> **Cons**: The soft ware has a steep learning curve

## Links

- [View on Capterra](https://www.capterra.in/software/196220/merlin-business-intelligence)

## This page is available in the following languages

| Locale | URL |
| de | <https://www.capterra.com.de/software/196220/merlin-business-intelligence> |
| de-AT | <https://www.capterra.at/software/196220/merlin-business-intelligence> |
| de-CH | <https://www.capterra.ch/software/196220/merlin-business-intelligence> |
| en | <https://www.capterra.com/p/196220/Merlin-Business-Intelligence/> |
| en-AE | <https://www.capterra.ae/software/196220/merlin-business-intelligence> |
| en-AU | <https://www.capterra.com.au/software/196220/merlin-business-intelligence> |
| en-CA | <https://www.capterra.ca/software/196220/merlin-business-intelligence> |
| en-GB | <https://www.capterra.co.uk/software/196220/merlin-business-intelligence> |
| en-IE | <https://www.capterra.ie/software/196220/merlin-business-intelligence> |
| en-IL | <https://www.capterra.co.il/software/196220/merlin-business-intelligence> |
| en-IN | <https://www.capterra.in/software/196220/merlin-business-intelligence> |
| en-NZ | <https://www.capterra.co.nz/software/196220/merlin-business-intelligence> |
| en-SG | <https://www.capterra.com.sg/software/196220/merlin-business-intelligence> |
| en-ZA | <https://www.capterra.co.za/software/196220/merlin-business-intelligence> |
| fr | <https://www.capterra.fr/software/196220/merlin-business-intelligence> |
| fr-BE | <https://fr.capterra.be/software/196220/merlin-business-intelligence> |
| fr-CA | <https://fr.capterra.ca/software/196220/merlin-business-intelligence> |
| fr-LU | <https://www.capterra.lu/software/196220/merlin-business-intelligence> |

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Capterra India","address":{"@type":"PostalAddress","addressLocality":"Mumbai","addressRegion":"MH","postalCode":"400051","streetAddress":"Gartner India Research & Advisory Services Pvt. Ltd. Raheja Towers 2nd Floor C-30 G- Block Bandra East Mumbai 400051 India"},"description":"Capterra India helps businesses find the best software. With verified reviews, prices & features, our interactive tool makes software selection fast & easy.","email":"info.india@gartner.com","url":"https://www.capterra.in/","logo":"https://dm-localsites-assets-prod.imgix.net/images/capterra/logo-a9b3b18653bd44e574e5108c22ab4d3c.svg","@type":"Organization","@id":"https://www.capterra.in/#organization","parentOrganization":"Gartner, Inc.","sameAs":["https://twitter.com/capterra","https://www.facebook.com/Capterra/","https://www.linkedin.com/company/capterra","https://www.instagram.com/capterra/","https://www.youtube.com/@CapterraIndia"]},{"name":"Merlin","description":"Merlin ERP from Aptean is an enterprise-level ERP solution purpose-built for merchants, distributors, and stockists. Our solution centralizes order management, inventory control, pricing, and logistics into one seamless platform—ideal for businesses within the Enterprise Resource Planning (ERP) and trade industries. Designed specifically for trade businesses such as plumbing, timber, and fixtures, Merlin ERP from Aptean offers industry-specific functionality that optimizes operations from counter sales to multi-drop deliveries. Enjoy real-time synchronization of orders, inventory, and deliveries, reducing bottlenecks and errors. With customizable features and scalable support from 5 to 2,000 users, Merlin ERP automates tiered pricing and trade agreements—ensuring profitable sales and streamlined operations. Ready to upgrade from generic ERP systems? Merlin ERP delivers smart, simple, and purpose-built solutions to enhance your operational efficiency and drive growth.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/89b45dde-a6a7-4dfa-92c4-623952ab50e3.png","url":"https://www.capterra.in/software/196220/merlin-business-intelligence","@type":"SoftwareApplication","@id":"https://www.capterra.in/software/196220/merlin-business-intelligence#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.in/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.0,"bestRating":5,"ratingCount":1},"operatingSystem":"Cloud, Windows on premise"},{"@type":"FAQPage","@id":"https://www.capterra.in/software/196220/merlin-business-intelligence#faqs","mainEntity":[{"name":"What Is Merlin?","@type":"Question","acceptedAnswer":{"text":"Merlin ERP from Aptean is an enterprise-level ERP solution purpose-built for merchants, distributors, and stockists. Our solution centralizes order management, inventory control, pricing, and logistics into one seamless platform—ideal for businesses within the Enterprise Resource Planning (ERP) and trade industries. Designed specifically for trade businesses such as plumbing, timber, and fixtures, Merlin ERP from Aptean offers industry-specific functionality that optimizes operations from counter sales to multi-drop deliveries. Enjoy real-time synchronization of orders, inventory, and deliveries, reducing bottlenecks and errors. With customizable features and scalable support from 5 to 2,000 users, Merlin ERP automates tiered pricing and trade agreements—ensuring profitable sales and streamlined operations. Ready to upgrade from generic ERP systems? Merlin ERP delivers smart, simple, and purpose-built solutions to enhance your operational efficiency and drive growth.","@type":"Answer"}},{"name":"Who Uses Merlin?","@type":"Question","acceptedAnswer":{"text":"Ideal for merchants, distributors, and stockists in trade-specific sectors seeking a robust ERP solution tailored for order management, pricing automation, and real-time operations.","@type":"Answer"}}]},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Business Intelligence Software","position":2,"item":"/directory/23/business-intelligence/software","@type":"ListItem"},{"name":"Merlin","position":3,"item":"/software/196220/merlin-business-intelligence","@type":"ListItem"}],"@id":"https://www.capterra.in/software/196220/merlin-business-intelligence#breadcrumblist"}]}
</script>
