---
description: Get information about SAP Marketing Cloud price, usability & features from verified user experiences. Read reviews from Indian business users & discover similar tools.
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title: SAP Marketing Cloud Price, Features, Reviews & Ratings - Capterra India
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Breadcrumb: [Home](/) > [Marketing Automation Software](/directory/6/marketing-automation/software) > [SAP Marketing Cloud](/software/205273/sap-marketing-cloud)

# SAP Marketing Cloud

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> SAP Marketing Cloud is the leading solution for omnichannel customer communication
> 
> Verdict: Rated **4.2/5** by 15 users. Top-rated for **Likelihood to recommend**.

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## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.2/5** | 15 Reviews |
| Ease of Use | 4.2/5 | Based on overall reviews |
| Customer Support Software | 4.4/5 | Based on overall reviews |
| Value for Money | 4.4/5 | Based on overall reviews |
| Features | 4.2/5 | Based on overall reviews |
| Recommendation percentage | 80% | (8/10 Likelihood to recommend) |

## About the vendor

- **Company**: SAP
- **Founded**: 1999

## Commercial Context

- **Pricing model**: Per User
- **Pricing Details**: Please contact SAP directly for pricing details. It also offers a 30 days free trial.
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Windows (On-Premise), Linux (On-Premise)
- **Supported Languages**: English
- **Available Countries**: Canada, Germany, United States

## Features

- Activity Dashboard
- CRM Software
- Campaign Analytics
- Campaign Management Software
- Campaign Planning
- Campaign Scheduling
- Collaboration Tools
- Customer Segmentation
- Lead Generation Software
- Lead Management Software
- Lead Nurturing Software
- Lead Qualification
- Multi-Campaign
- Multi-Channel Marketing
- Performance Metrics
- Personalization Software
- Reporting/Analytics
- Segmentation
- Social Media Monitoring Software
- Third-Party Integrations

## Integrations (2 total)

- Google Ads
- Meta for Business

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base Software
- Phone Support
- 24/7 (Live rep)
- Chat

## Category

- [Marketing Automation Software](https://www.capterra.in/directory/6/marketing-automation/software)

## Related Categories

- [Marketing Automation Software](https://www.capterra.in/directory/6/marketing-automation/software)
- [Campaign Management Software](https://www.capterra.in/directory/30012/campaign-management/software)
- [Email Marketing Tool](https://www.capterra.in/directory/30013/email-marketing/software)
- [Social Selling Software](https://www.capterra.in/directory/31597/social-selling/software)
- [Lead Nurturing Software](https://www.capterra.in/directory/31563/lead-nurturing/software)

## Alternatives

1. [Brevo](https://www.capterra.in/software/132996/brevo) — 4.6/5 (3408 reviews)
2. [Mailchimp](https://www.capterra.in/software/110228/mailchimp) — 4.5/5 (17572 reviews)
3. [ActiveCampaign](https://www.capterra.in/software/79367/activecampaign) — 4.6/5 (2561 reviews)
4. [MailerLite](https://www.capterra.in/software/136603/mailerlite) — 4.7/5 (2256 reviews)
5. [Constant Contact](https://www.capterra.in/software/31898/constant-contact) — 4.3/5 (2912 reviews)

## Reviews

### "SAP marketing for customer data segmentation\!" — 5.0/5

> **Shenella** | *25 January 2026* | Legal Services | Recommendation rating: 9.0/10
> 
> **Pros**: Probably the best AI software for personalized marketing and sales. Excellent for customer profiling and performance analytics. Super easy to use (once integrated\!) and allows for perfect targeting of customer base via email and social media campaigns.
> 
> **Cons**: Expensive and steep learning curve. Implementation takes time for to it's complexity. Customization maybe limited for larger companies.
> 
> For a small to medium business this tool is ideal in terms of customer data segmentation. Customer support has always been fast and helpful in solving the complexities of implementing the software.

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### "Effective Lead Generation and Marketing Solution." — 5.0/5

> **Fabrizio** | *4 November 2025* | Architecture & Planning | Recommendation rating: 9.0/10
> 
> **Pros**: This SAP system is very helpful on marketing and the ability to target audience is effective and also on campaign data analytics SAP Marketing Cloud is the best choice.
> 
> **Cons**: Easy tool with friendly interface and the training when getting started is simple and no technical support required.
> 
> SAP Marketing Cloud offers amazing segmentation tool and easy to generate accurate marketing data insights across websites.

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### "Lead Rocket has allowed us to customize our messages to our audience and to garner helpful analytics" — 5.0/5

> **Wendy** | *21 January 2018* | Higher Education Software | Recommendation rating: 10.0/10
> 
> **Pros**: The ability to save templates among team members allows for cross-collaboration and enables us to keep a consistent look no matter who is sending out the email. The responsive design has been helpful since many of our audience members use mobile devices when viewing our emails. In addition, the analytics of open rates, click throughs, etc allows us to determine best send times and subject lines. Finally, the integration with salesforce is key as that is our customer relationship management tool.
> 
> **Cons**: Due to acquisitions of the company, etc. the name of the product has changed over the last five years we have used it so sometimes it gets confusing on how we refer to it. However that has not hindered our customer service nor the quality of the product.
> 
> Analytics for email success, AB testing, integration with salesforce, responsive design, ability to purchase one-time email blocks for large volume times, saved templates, new design tools.

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### "Pathetic customer support" — 1.0/5

> **Arun** | *11 July 2016* | Computer Software | Recommendation rating: 2.0/10
> 
> **Pros**: A useful cost effective tool to get started with for marketing automation
> 
> **Cons**: The customer service levels are extremely pathetic. The tool has not been working properly for us a while now and the customer service team has repeatedly failed to even keep up the promise of a follow up call to make a plan to help resolve the problem

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### "Best price" — 4.0/5

> **sagar** | *14 November 2016* | Marketing & Advertising | Recommendation rating: 8.0/10
> 
> **Pros**: in a comparison of cost and features this is the ideal platform for the majority of our clients. Too many platforms charge additional fees to use the advanced, such as A/B testing or CRM integration, but Callidus Cloud has everything included.
> 
> **Cons**: When setting up drip programs, the user interface is slightly less visually appealing than some of the platforms. This just takes some getting used to when first setting up the system, but after that it is easy to use.
> 
> Many companies we work with are interested in marketing automation, but are concerned with high initial costs. Callidus Cloud provides the majority of the features that the larger more expensive platforms offer, but at a fraction of the price.

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## Links

- [View on Capterra](https://www.capterra.in/software/205273/sap-marketing-cloud)

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| en | <https://www.capterra.com/p/227339/SAP-Marketing-Cloud/> |
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| en-AU | <https://www.capterra.com.au/software/205273/sap-marketing-cloud> |
| en-CA | <https://www.capterra.ca/software/205273/sap-marketing-cloud> |
| en-GB | <https://www.capterra.co.uk/software/205273/sap-marketing-cloud> |
| en-IE | <https://www.capterra.ie/software/205273/sap-marketing-cloud> |
| en-IL | <https://www.capterra.co.il/software/205273/sap-marketing-cloud> |
| en-IN | <https://www.capterra.in/software/205273/sap-marketing-cloud> |
| en-NZ | <https://www.capterra.co.nz/software/205273/sap-marketing-cloud> |
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| en-ZA | <https://www.capterra.co.za/software/205273/sap-marketing-cloud> |

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