17 years of helping Indian businesses
choose better software
Adriel
What Is Adriel?
Adriel is the Ad Operations (AdOps) platform of choice for leading brands and agencies around the world.
We help businesses make effective decisions faster without manually collecting, processing, and managing data. To date, we’ve assisted over 6,000 enterprises automate data aggregation, mitigate marketing campaign risks, and discover insights.
Adriel helps you make more time for what truly matters - whether that’s productivity, strategy, or simply life.
Who Uses Adriel?
CEOs, CMOs, Digital Marketing Managers, and Marketing Agencies.
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Adriel Reviews for Indian Users
Alternatives Considered:
Save time and money on all of your ad ops
Comments: Overall very happy with the data and workflow that Adriel enables. Allows me to focus more on other aspect of business instead of treasure hunting for the data I need to maintain and scale ad campaigns.
Pros:
Completely streamlined the process of setting up multi channel ad campaigns. With the ability to get data from all sources and create actionable dashboards, you can save a ton of time, and make better decisions about your ad campaigns.
Cons:
Would like to see more features and automation for campaign suggestions. Something like an automated rule engine to optimize your budgets in the background. Something like wordstream.
Alternatives Considered:
Adriel Makes Our Business Lives Easier
Comments: Adriel has helped us take our business data analysis process and streamline it to maximize the speed, efficiency, and effectiveness of the entire process. We have all our data at our fingertips. Business is good.
Pros:
The ability to integrate Adriel into our existing business intelligence workflow was a real game changer.
Cons:
I can't think of a con at the moment, it's just that helpful.
Adriel is great
Comments: They are the best I ever used
Pros:
Everything about it I like it helps with a lot of my wirk
Cons:
Nonething at all I dislike about it it helps with my work
Adriel is a really good tool for data aggregation and visualization
Comments: As a Digital Marketer and Data Analyst I rely upon the ability to process, analyze and report data findings to clients and shareholders. The hardest thing for me has not been analyzing or processing the data, it's actually getting the data out of the dozens of tools that are commonly part of the modern company's marketing, Social, and website stacks so that we can even start data processing. We've used other tools in the past with varied success but we often found that the the data was incomplete. Many platforms have multiple API's with each offering different quantities and types of data. Adriel returns significantly more data than the other tools that we have used which seems to suggest that they are tapping into the API's with the higher data output. This is important to us because every company is different and we want all of the data so that we can make the decisions on which data to include or exclude and not have our options limited. Adriel also shines once we have the data out of the tools and can start to work with it. Not only are we able to visualize the data quickly, the visualizations themselves are beautiful to see. You can create pivots and charts using any metric that is available through the API. And one of the main benefits of Adriel is the ability to set up a unified view of all platform data which allows for the non technical to be able to share in the insights as live data is streaming in.
Pros:
The benefits of Adriel are: • Integrates with a large amount of platforms • Beautiful Visualizations • Data Exports are detailed, formatted beautifully, and nearly report quality. • If multiple API's are available from the same source, many times Adriel connects to the API that gives the most data. • Experienced team dedicated to keeping Adriel in the top tier of tools in the space
Cons:
I would like to see enhanced sharing functionality.
Adriel Response
2 years ago
Hi Chris, and thank you so much for the kind words. Our goal from the start has always been helping marketers and data analysts access a vast library of quality data without the data processing headaches. We're thrilled to hear that we've achieved this for you and your team! Regarding the enhanced shared options, we will be launching a new feature suite in the upcoming weeks allowing you to generate unique dashboard and widget URLs to share with any stakeholder you wish. Stay tuned! Best, Team Adriel
Adriel is Useful for Data Analysts and Advertisers
Comments: Overall, I'm happy enough with Adriel to continue using it, and I feel like in the hands of a data analyst or experienced marketer who specializes in this field it can be a handy tool that more than pays for itself. But in my current position and level of expertise, it's a bit of wasted potential. So I'd recommend buying it if you are a data analyst, marketer, or advertising specialist. Or if nothing else, you are running ads in multiple places and want to know exactly how much you're spending across all the platforms without having to do the math yourself every billing cycle.
Pros:
Adriel enables you to collect all of your advertising expenditures into a single platform. You no longer have to look at Amazon Ads, Facebook Ads, Instagram Ads, Snapchat Ads, Twitter Ads, and other platforms individually. You can easily integrate your ads platforms into this single platform. Then you can analyze the data and generate reports based on your ad expenses and ROIs. You can also turn ads on and off in Adriel. It makes things more convenient.
Cons:
I don't like that there isn't a Dark Theme. I do most of my work at night, and the bright white and fully-saturated colors are a bit irritating when I'm trying to analyze small numbers in overwhelming amounts. I'm also not a data analyst or fulltime marketer. I'm an author and publisher. So I feel that the amount of data and numbers is still too much for me to understand and grasp what it is I'm actually supposed to do with these numbers. I'd like Adriel to find ways to make things easier for people that don't specialize in these fields. It's good software, but it could be better if they made it more accessible. Perhaps an automated insights tool that takes the data I give it and then tells me what's going wrong and how to fix it, or what's going well, so that I feel reassured about my ad spend. In addition, the advertisement Creatives dashboard doesn't allow me to see what the ad creative consists of. I can see how that ad is doing, but not what it actually is, nor the ability to edit it. So while I can see that a particular ad is costing me more money than other ads, I don't know which particular ad that expensive one is. When I have a hundred ads running with generic numbers for names, I can't see what that ad is within Adriel. So I'd like more info in that case.
