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Salesforce Marketing Cloud
What Is Salesforce Marketing Cloud?
Marketing Cloud Growth Edition is marketing automation built on Data Cloud, creating visibility across marketing, sales, service, and commerce teams, and allowing everyone to work together in one place to close deals quickly.
With Marketing Cloud Growth Edition, growing businesses can finally leverage enterprise grade AI to deliver campaign briefs, segment, landing pages, and other content, faster than ever before.
And, because it has built-in Data Cloud, small teams can organize data from all marketing, sales, and service touch points. This not only helps them leverage AI to its full potential, but also allows for more precise personalization in customer outreach.
Who Uses Salesforce Marketing Cloud?
Designed for small and midsize businesses in various industries.
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Salesforce Marketing Cloud Reviews for Indian Users
Salesforce marketing cloud
Comments: Salesforce marketing cloud is one of the best way to maintain such as a strong relationships with customers and grow your business.
Pros:
The system provide many ways to grow the business you have.
Cons:
Customisation of emails into customers helps to get a strong relationships reports.
Salesforce Marketing Cloud is Superior
Pros:
I love using SFMC! It's actually the biggest reason I have kept my current job as long as I have, because we use this software. I write journeys to send content and use those journeys in complex ways to add folks to a campaign after they have gotten an email or to direct them down a path for a specific plan or program they may have for a more targeted email. Or I used dynamic content in content builder when building emails so folks can get more customized emails. I also can write the ampscript into the emails in content builder. I frequently write data extensions in email studio and put them on automations! I use salesforce marketing cloud hourly at my job and love it! So many capabilities!
Cons:
Not one con, I love using it and train others how to use it!
Powerful tool but a steep learning curve
Pros:
The platform’s ability to segment audiences and automate marketing workflows is pretty powerful, allowing for precise targeting and engagement across email, social media, and SMS. Its integration with Salesforce CRM also makes it easy to pull insights into customer behavior and preferences.
Cons:
Navigating through its interface and setting up campaigns can be time-consuming, especially without prior experience or adequate training. Additionally, some tasks that should be straightforward, like creating email templates or setting up automation workflows, can be a bit cumbersome due to the number of steps involved.
Salesforce equals success
Comments: Our overall experience with Salesforce Marketing Cloud has been mixed. While implementation, cost, and learning curve were issues, once we knew what we were doing, we’ve been able to successfully market through multiple channels with one platform, which has been fantastic.
Pros:
What I liked most about Salesforce Marketing Cloud is the ability to manage email, social media, and text messaging from one platform.
Cons:
What I liked least about Salesforce Marketing Cloud is the complexity of implementation and the steep learning curve
Alternatives Considered:
Integrated Marketing Solution
Pros:
CRM and MAP are fully integrated. Ease of integration with ABM platform
Cons:
CMS and In-built Email functionalities are not great
