--- description: Get information about Salesforce Marketing Cloud price, usability & features from verified user experiences. Read reviews from Indian business users & discover similar tools. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Salesforce Marketing Cloud Price, Features, Reviews & Ratings - Capterra India --- Breadcrumb: [Home](/) > [Email Marketing Tool](/directory/30013/email-marketing/software) > [Salesforce Marketing Cloud](/software/7723/salesforce-marketing-cloud) # Salesforce Marketing Cloud Canonical: https://www.capterra.in/software/7723/salesforce-marketing-cloud Page: 1 / 23\ Next: [Next page](https://www.capterra.in/software/7723/salesforce-marketing-cloud?page=2) > Customer relationship management solution that helps businesses with email marketing, loyalty management, and customer data management. > > Verdict: Rated **4.2/5** by 531 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses Salesforce Marketing Cloud? Designed for small and midsize businesses in various industries. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.2/5** | 531 Reviews | | Ease of Use | 3.8/5 | Based on overall reviews | | Customer Support Software | 3.9/5 | Based on overall reviews | | Value for Money | 3.8/5 | Based on overall reviews | | Features | 4.3/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: Salesforce - **Location**: San Francisco, US - **Founded**: 2003 ## Commercial Context - **Starting Price**: $25.00 - **Pricing model**: Per User - **Pricing Details**: Starter Suite Marketing $25 user/month Marketing Cloud Personalization $100,000 org/year billed annually Marketing Cloud Engagement $1,250 org/month Marketing Cloud Account Engagement (formerly Pardot) $1,250 per month Data Cloud for Marketing $108,000 org/year Marketing Cloud Intelligence $3,000 org/month Loyalty Management $20,000 org/month - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) - **Supported Languages**: Chinese, Czech, Danish, Dutch, English, Finnish, French, German, Hungarian, Indonesian, Irish, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Traditional Chinese - **Available Countries**: Australia, Austria, Belgium, Brazil, Canada, China, Denmark, Finland, France, Germany, India, Indonesia, Ireland, Israel, Italy, Japan, Malaysia, Mexico, Netherlands, Norway and 14 more ## Features - AI/Machine Learning - API - Activity Dashboard - Alerts/Notifications - Analytics - Campaign Analytics - Campaign Management Software - Campaign Planning - Campaign Scheduling - Campaign Tracking - Channel Management Software - Collaboration Tools - Communication Management - Contact Management Software - Content Management Software (CMS) - Content Publishing Options - Conversion Tracking - Customer Experience Management - Customer History - Customer Segmentation - Customizable Reports - Dashboard Software - Data Capture and Transfer - Data Connectors - Data Visualization Software - Document Management Software - Email Tracking Software - Engagement Tracking - Event Triggered Actions - Interaction Tracking - Landing Pages/Web Forms - Lead Generation Software - Loyalty Program - Marketing Automation Software - Marketing Management - Mobile Access - Mobile Optimization - Multi-Account Management - Multi-Channel Campaigns - Multi-Channel Data Collection - Performance Metrics - Publish Scheduling - Reporting/Analytics - Rewards Management - SEO Management - Sales Activity Management - Social Media Monitoring Software - Subscriber Management - Visual Analytics - Website Analytics ... and 58 more features ## Integrations (7 total) - Adobe Workfront - LinkedIn for Business - Meta for Business - Salesforce Sales Cloud - Shopify - Twitter/X - Vidyard ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base Software - Phone Support - 24/7 (Live rep) - Chat ## Category - [Email Marketing Tool](https://www.capterra.in/directory/30013/email-marketing/software) ## Related Categories - [Email Marketing Tool](https://www.capterra.in/directory/30013/email-marketing/software) - [Social Media Marketing Software](https://www.capterra.in/directory/30781/social-media-marketing/software) - [Social Media Management Software](https://www.capterra.in/directory/30939/social-media-management/software) - [Data Management Platforms (DMP)](https://www.capterra.in/directory/32261/data-management-platforms/software) - [Lead Generation Software](https://www.capterra.in/directory/30963/lead-generation/software) ## Alternatives 1. 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[Constant Contact](https://www.capterra.in/software/31898/constant-contact) — 4.3/5 (2943 reviews) ## Reviews ### "Powerful Software For Marketing" — 4.0/5 > **Sumit** | *23 January 2025* | Marketing & Advertising | Recommendation rating: 9.0/10 > > **Pros**: Salesforce Marketing Cloud invites users to share their positive experiences, focusing on its features and benefits in managing marketing efforts, such as email campaigns and customer data analysis. > > **Cons**: 1- The focus is on negative feedback. 2- Users are asked to share specific disadvantages. 3- Feedback aims to improve user experience. 4- Solicitations for critique suggest ongoing product development. > > \- Ease of Use: Was the software easy to navigate? - Features: Did it offer useful tools for marketing, like email campaigns or analytics? - Support: How helpful was customer service? - Results: Did it improve your marketing efforts? ----- ### "Best in the market" — 4.0/5 > **Samuel** | *26 June 2018* | Computer Software | Recommendation rating: 8.0/10 > > **Pros**: Salesforce marketing tool is best in the market as they are the leaders. They have best feature for email marketing, creating automation etc > > **Cons**: It's is very costly as compared to others I the market. Customer support sometimes becomes a challenge as they give best support to their premium customers for which they charge extra. > > Best in market with best features and has best implementation ----- ### "Five Stars and a Thumbs Up\!" — 5.0/5 > **Kenidra** | *13 February 2026* | Computer & Network Security | Recommendation rating: 10.0/10 > > **Pros**: What I like most about Salesforce is how the customer's information populates. I can see all their information. > > **Cons**: Sometimes the costumers profile don't populate so we have create a profile for them. This usually doesn't happen. > > I recommend Salesforce to anyone. There's also the knowledge base where I can find the information I need for the customers. ----- ### "App for clean business\!" — 5.0/5 > **Andrew** | *12 February 2026* | Health, Wellness & Fitness | Recommendation rating: 10.0/10 > > **Pros**: As a sales agent sales force provides me a place to easily keep up with my book of business while providing me the tools to retain and grow my business\! > > **Cons**: Sales force does great at reminders but I would love to see AI/AI assisted programs being integrated. > > I love sales force\! To me it has completely eliminated excel spreadsheets. I now 100% keep up with my business in salesforce only\! ----- ### "A Decent Choice for Marketing Teams" — 5.0/5 > **Clara** | *31 July 2026* | Cosmetics | Recommendation rating: 8.0/10 > > **Pros**: Salesforce Marketing Cloud is pretty solid for campaign management. We've used it for about a year, and it's worked well enough for our needs. The interface took a bit to figure out, but our team got the hang of it. I like the workflow automation features, especially the 'journey builder'. It's really helpful for creating multi-step campaigns. > > **Cons**: One thing that's kind of annoying is the lack of a built-in A/B testing tool. We've had to use a third-party integration to get that functionality, which adds extra complexity to our workflow. Also, the documentation could be better – sometimes it's hard to find the information we need. Overall, though, it's a good product. > > Overall, I've had a solid experience with Salesforce Marketing Cloud, with its robust features and regular use making it a valuable tool in my role. However, I've encountered some minor integration issues and occasional steep learning curves, preventing it from being a truly seamless experience. ----- Page: 1 / 23\ Next: [Next page](https://www.capterra.in/software/7723/salesforce-marketing-cloud?page=2) ## Links - [View on Capterra](https://www.capterra.in/software/7723/salesforce-marketing-cloud) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | ko | | | nl | | | nl-BE | | | pt | | | pt-PT | | | sv | | ----- ## Structured Data