--- description: Get information about ActiveCampaign price, usability & features from verified user experiences. Read reviews from Indian business users & discover similar tools. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: ActiveCampaign Price, Features, Reviews & Ratings - Capterra India --- Breadcrumb: [Home](/) > [Marketing Automation Software](/directory/6/marketing-automation/software) > [ActiveCampaign](/software/79367/activecampaign) # ActiveCampaign Canonical: https://www.capterra.in/software/79367/activecampaign Page: 1 / 104\ Next: [Next page](https://www.capterra.in/software/79367/activecampaign?page=2) > Cloud-based marketing and sales automation platform with email, SMS, WhatsApp, CRM, landing pages, and AI-driven automation. > > Verdict: Rated **4.6/5** by 2568 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses ActiveCampaign? Small to midsize businesses through enterprise organizations across ecommerce, retail, education, fitness, SaaS, agencies, franchises, and non-profits. Serves customers in more than 170 countries. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.6/5** | 2568 Reviews | | Ease of Use | 4.2/5 | Based on overall reviews | | Customer Support Software | 4.4/5 | Based on overall reviews | | Value for Money | 4.3/5 | Based on overall reviews | | Features | 4.5/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: ActiveCampaign - **Founded**: 2003 ## Commercial Context - **Starting Price**: $15.00 - **Pricing model**: Flat Rate (Free Trial) - **Pricing Details**: ActiveCampaign is offered across four pricing plans, outlined below. A 14-day free trial is also available. Starter: $15/month, paid yearly Plus: $49/month, paid yearly Pro: $79/month, paid yearly Enterprise: $145/month, paid yearly Grow with confidence. Guaranteed results in 30 days or your money back. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) - **Supported Languages**: Chinese, Czech, Danish, Dutch, English, Finnish, French, German, Hungarian, Indonesian, Italian, Polish, Portuguese, Russian, Slovenian, Spanish, Turkish, Vietnamese - **Available Countries**: Australia, Belgium, Brazil, Canada, China, Denmark, France, Germany, India, Ireland, Italy, Japan, Mexico, Netherlands, New Zealand, Portugal, Singapore, Spain, United Kingdom, United States ## Features - Activity Dashboard - CAN-SPAM Compliance - CRM Software - Calendar Management - Campaign Analytics - Campaign Management Software - Campaign Planning - Campaign Scheduling - Contact Management Software - Conversion Tracking - Customer Journey Mapping - Customer Segmentation - Customizable Fields - Data Import/Export - Document Storage - Drag & Drop - Email Management Software - Email Marketing Software - Email Tracking Software - Event Triggered Actions - Interaction Tracking - Landing Pages/Web Forms - Lead Capture Software - Lead Distribution - Lead Qualification - Marketing Automation Software - Mass Texting - Mobile Access - Mobile Optimization - Multi-Channel Communication - Multi-Channel Marketing - Personalization Software - Pipeline Management - Prioritization - Prospecting Tools - Quotes/Estimates - ROI Tracking - Reporting/Analytics - Sales Pipeline Management - Sales Reports - Segmentation - Social Marketing - Subscriber Management - Task Management Software - Template Management - Third-Party Integrations - WYSIWYG Editor - Website Visitor Tracking - Workflow Automation - Workflow Management Software ... and 5 more features ## Integrations (116 total) - 123FormBuilder - Acuity Scheduling - Adobe Acrobat - Adobe Commerce (formerly Magento Commerce) - Adobe Illustrator - Adobe Photoshop - Agentforce - Agentforce Sales (formerly Salesforce Sales Cloud) - Airtable - Amazon EC2 - Apollo.io - Astra Pro - BigCommerce - Book Like A Boss - Booker ... and 101 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base Software - Phone Support - Chat ## Category - [Marketing Automation Software](https://www.capterra.in/directory/6/marketing-automation/software) ## Related Categories - [Marketing Automation Software](https://www.capterra.in/directory/6/marketing-automation/software) - [CRM Software](https://www.capterra.in/directory/2/customer-relationship-management/software) - [Email Marketing Tool](https://www.capterra.in/directory/30013/email-marketing/software) - [AI Marketing Tools](https://www.capterra.in/directory/34136/ai-marketing-tools/software) - [Form Builder Software](https://www.capterra.in/directory/33235/form-builder/software) ## Alternatives 1. [Brevo Marketing Platform](https://www.capterra.in/software/132996/brevo) — 4.6/5 (3516 reviews) 2. [MailerLite](https://www.capterra.in/software/136603/mailerlite) — 4.7/5 (2322 reviews) 3. [Constant Contact](https://www.capterra.in/software/31898/constant-contact) — 4.3/5 (2946 reviews) 4. [EmailOctopus](https://www.capterra.in/software/147415/emailoctopus) — 4.8/5 (655 reviews) 5. [Systeme.io](https://www.capterra.in/software/198994/systeme) — 4.8/5 (2129 reviews) ## Reviews ### "Simple, Reliable, Efficient- One of the best CRMs" — 5.0/5 > **Niraj** | *27 February 2025* | Information Technology & Services | Recommendation rating: 9.0/10 > > **Pros**: Automation is top-notch: Once set up, it runs seamlessly CRM and Email marketing in one: No need for multiple tools Good segmentation \& tagging – Helps in targeting right set of customers > > **Cons**: UI feels outdated: Not as smooth as competitiors Pricing is a bit high: Not the most affordable option Lags at times > > ActiveCampaign is a great tool for email automation and customer engagement. It is very easy to setup and has some powerful features, but can be bit tricky for beginners. The UI could be smoother, but overall, it helps in streamlining workflows and marketing efforts. ----- ### "ActivCcampaign good for CRM" — 4.0/5 > **Verified Reviewer** | *6 February 2025* | Information Technology & Services | Recommendation rating: 9.0/10 > > **Pros**: It allows CRM features that is used to allow you to manage customer relation directly within the platform > > **Cons**: It can be expensive for the small businesses > > My overall experience with activecampaign was good because it offers CRM ----- ### "Best but Expensive Marketing Tool" — 5.0/5 > **Anonymous User** | *1 May 2026* | Marketing & Advertising | Recommendation rating: 8.0/10 > > **Pros**: ActiveCampaign is really such a good email \& now WhatsApp marketing platform as well, with amazing features like AutoResponder and AI things. > > **Cons**: It's too expensive for newbies and newcomers. Both Email \& WhatsApp marketing cost differently and more. ----- ### "Best choice" — 5.0/5 > **Yazmin** | *28 June 2026* | Marketing & Advertising | Recommendation rating: 10.0/10 > > **Pros**: Best tool for offers marketing automation, customer relationship management (CRM) and sales engagement tools. > > **Cons**: No free plan and trial with very limited access. It might not be the better option for a small business. ----- ### "Very good in many ways but also incredibly frustrating" — 4.0/5 > **Selena** | *17 September 2025* | Music | Recommendation rating: 6.0/10 > > **Pros**: I like the user interface, the bold presentation and navigation make it feel friendly and easy to use. The customer support has been really helpful, they've given me all the time I needed to understand my problems and provide tailored solutions. The automation builder is very good, has plenty of options and easy to use. > > **Cons**: I have a real gripe. I built an automation with a goal of checking if a lead had visited a certain page on my website. This would enable me to know if they had purchased a product. My website was integrated so this could be done. But upon testing this automation, over and over again, even when someone fulfilled the actual goal, it did not register in the automation... so they kept receiving the promo emails. I got customer support on this issue multiple times and they all suggested different fixes, none of which worked. Eventually someone told me that it was an issue with a deep tech issue of the platform and that would take a lot of time to resolve. They never got back to me to let me know when it had been resolved. Even though I left comments on their ads and their fb page. They said 'we hear you. we know its not working and we're working on it'. But if they did ever fix it they never informed me. It was such a simple Goal trigger. Its a fundamental functionality that should have worked. So I gave up on that automation and others like it. Then they decided they wanted to charge me signficantly more for my subscription because ' there have been so many developments in our system'. Well they never sorted out that basic issue that was important to me. And I never used the other fancy things they had created. So I'm disappointed with them. And now I'm moving to GoHighLevel. It offers so many more features - I can run the whole of my business here, without having multiple platforms and figure out all the integrations. And I can get the goal triggers working how I need them to. > > It was good in many ways but the issue I described above was extremely frustrating and disappointing and is part of the reason I'm leaving. ----- Page: 1 / 104\ Next: [Next page](https://www.capterra.in/software/79367/activecampaign?page=2) ## Links - [View on Capterra](https://www.capterra.in/software/79367/activecampaign) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nl | | | nl-BE | | | pt | | | pt-PT | | | sv | | ----- ## Structured Data