15 years of helping Indian businesses
choose better software
Research suggests that businesses in India will continue to invest in software into 2024. So we asked 250 decision-makers how they make critical decisions around these purchases. Continue Reading
With the new year right around the corner, find out what businesses in India learned in 2023 and how they are planning their software purchases for 2024. Continue Reading
Display advertising can be an effective way for businesses to increase their digital footprint. In this article, we will understand more about display advertising and its various types. Moreover, we will also take a... Continue Reading
Picking the right branding strategy can be confusing for businesses, especially if they are starting out. In this article, we take a look at different types of branding strategies that small and midsized enterprises... Continue Reading
Small businesses in India can reap many benefits by digitalising their processes. But how feasible is digitalisation in terms of budget constraints and cybersecurity concerns? Do firms have access to government funding?... Continue Reading
Are Indian small and midsized enterprises (SMEs) fully digitalised? Which processes do they want to digitalise? What are the benefits of digitalisation? We surveyed 341 senior leaders employed by SMEs to gather insights... Continue Reading
Payroll software can be vital for businesses looking to automate their payroll processes and streamline their operations. Read along to discover the three best payroll software in India for small to mid-sized enterprises... Continue Reading
With the right CRM software, businesses can keep and maintain records of their contacts and forge relationships with their leads and clients. Read along to learn more about our list of the four best CRM software in... Continue Reading
In this article, we’ve compiled a list of the four highest-rated accounting software in India for small and midsized enterprises (SMEs), along with their key features. Continue Reading
In this article, we’ve compiled a list of the five highest-rated inventory management software based in India along with their key features. Continue Reading
Video content has become popular in India in recent years. In this article, we’ve compiled a list of the four most popular video editing software with a free version available in India which can be used by individuals... Continue Reading
This article aims to serve as a guide for small and midsized enterprises (SMEs) looking to learn more about the various types of marketing attribution models and the one which can best meet their marketing needs. Continue Reading