Capterra India Newsroom 2024
Published on 23/9/2024 by Sukanya AwasthiWelcome to the Capterra press room! Here you'll find all the press releases for the studies carried out in 2024. Continue Reading
17 years of helping Indian businesses
choose better software
Articles by Sukanya Awasthi
Sukanya Awasthi is a content analyst for Capterra, covering emerging technology trends with a focus on retail, construction and ERP. With an educational background in Computer Science, she brings 8 years of hands-on experience to her writing, translating intricate technical concepts into accessible and informative insights. Sukanya’s research and analysis is informed by nearly 200,000 authentic user reviews on Capterra and over 40,000 interactions between Capterra software advisors and software buyers. Sukanya also regularly analyzes market sentiment by conducting surveys of business leaders in the construction space, as well as retail leaders and consumers, so she can provide the most up-to-date and helpful information to small and midsize businesses purchasing software or services. Her work has been featured in Financial Express, Economic Times, and Bloomberg Quint, among other publications. Outside of work, she likes to spend time with her loved ones and her two dogs.
Displaying 24 Articles
Harnessing AI in project management: discover the areas PMs are using it for a better ROI
Published on 22/8/2024 by Sukanya AwasthiAI continues to transform project management processes, and among project managers who use AI-enabled project management software in their company, 97% of those surveyed say they have experienced positive ROI on their... Continue Reading
Most Indian project managers consistently use EQ techniques in their roles
Published on 6/8/2024 by Sukanya AwasthiA majority of project managers are using EQ-based techniques at their workplace and are seeing positive results. Read through the article to learn more about the role of EQ in project management and how teams can... Continue Reading
How businesses can leverage AI, retail, and CX software to enhance online consumers shopping experience
Published on 23/7/2024 by Sukanya AwasthiOnline consumers are increasingly turning to technology such as QR codes, chatbots, and advanced search filters for their shopping. Read along to find out more about how businesses can use this knowledge to attract... Continue Reading
Insights into India's changing online shopping trends & landscape
Published on 18/6/2024 by Sukanya AwasthiIndian shoppers have distinct needs and preferences regarding online purchases. But are online retailers able to anticipate these and cater to emerging trends? To find out, we asked 500 consumers in India about their... Continue Reading
Top 8 HR software in India
Published on 18/3/2024 by Sukanya Awasthi and OjasviniExplore the eight best HR systems headquartered in India that can help businesses centralise human resources tasks such as payroll, recruitment, and compliance management processes. Continue Reading
How do companies in India foster collaboration in globally-distributed teams?
Published on 12/3/2024 by Sukanya AwasthiCultural diversity is a fact of life in today’s workplace, and working with people based in other countries is becoming more common. We asked 500 employees in India about their experiences. Continue Reading
New research paints a positive picture of workplace collaboration in India
Published on 6/3/2024 by Sukanya AwasthiToo many meetings? Not for us, say remote and hybrid employees. Capterra surveyed 500 workers in India to understand the state of collaboration in 2024. Continue Reading
5 best-rated help desk software in India
Published on 23/2/2024 by Ojasvini and Sukanya AwasthiHelp desk software tools can help businesses streamline customer service operations and enhance the user experience. To help businesses choose, here are our top five picks for the best-rated help desk software on... Continue Reading
Employees rank cyber training as the best way to boost engagement with cybersecurity efforts
Published on 31/1/2024 by Sukanya AwasthiCybersecurity remains a high priority for businesses in India, but is that message getting through to employees? We asked over 1,200 of them to find out. Continue Reading
What Indian businesses can do to reduce the risk of cyberthreats in 2024
Published on 18/1/2024 by Sukanya AwasthiWe surveyed over 1,200 employees at Indian businesses to find out how their companies approach cybersecurity. Continue Reading
The 5 best-rated applicant tracking systems in India and their key features
Published on 17/1/2024 by Ojasvini and Sukanya AwasthiEnhance your recruitment efficiency with our top five picks for the best ATS tools headquartered in India. Continue Reading
Software buyer behaviour trends 2024: How do companies shop for software?
Published on 7/11/2023 by Sukanya AwasthiResearch suggests that businesses in India will continue to invest in software into 2024. So we asked 250 decision-makers how they make critical decisions around these purchases. Continue Reading
2024 Software buying trends: Avoiding buyer’s regret
Published on 31/10/2023 by Sukanya AwasthiWith the new year right around the corner, find out what businesses in India learned in 2023 and how they are planning their software purchases for 2024. Continue Reading
What is display advertising and how can SMEs benefit from it?
Published on 12/9/2023 by Sukanya AwasthiDisplay advertising can be an effective way for businesses to increase their digital footprint. In this article, we will understand more about display advertising and its various types. Moreover, we will also take a... Continue Reading
5 types of branding strategies for Indian SMEs to boost their business impact
Published on 29/8/2023 by Sukanya AwasthiPicking the right branding strategy can be confusing for businesses, especially if they are starting out. In this article, we take a look at different types of branding strategies that small and midsized enterprises... Continue Reading
What are the major barriers to digitalisation and can government funding help?
Published on 21/8/2023 by Sukanya AwasthiSmall businesses in India can reap many benefits by digitalising their processes. But how feasible is digitalisation in terms of budget constraints and cybersecurity concerns? Do firms have access to government funding?... Continue Reading
Nearly 8 in 10 respondents say digitalisation is very important for their company’s growth
Published on 27/7/2023 by Sukanya AwasthiAre Indian small and midsized enterprises (SMEs) fully digitalised? Which processes do they want to digitalise? What are the benefits of digitalisation? We surveyed 341 senior leaders employed by SMEs to gather insights... Continue Reading
3 best payroll software in India for SMEs
Published on 26/6/2023 by Sukanya AwasthiPayroll software can be vital for businesses looking to automate their payroll processes and streamline their operations. Read along to discover the three best payroll software in India for small to mid-sized enterprises... Continue Reading
4 best CRM software in India for SMEs
Published on 23/5/2023 by Sukanya AwasthiWith the right CRM software, businesses can keep and maintain records of their contacts and forge relationships with their leads and clients. Read along to learn more about our list of the four best CRM software in... Continue Reading
4 Best accounting software in India for SMEs
Published on 26/4/2023 by Sukanya AwasthiIn this article, we’ve compiled a list of the four highest-rated accounting software in India for small and midsized enterprises (SMEs), along with their key features. Continue Reading
5 Best inventory management software in India for SMEs
Published on 29/3/2023 by Sukanya AwasthiIn this article, we’ve compiled a list of the five highest-rated inventory management software based in India along with their key features. Continue Reading
4 Most popular free video editing software for Indian businesses
Published on 21/3/2023 by Sukanya AwasthiVideo content has become popular in India in recent years. In this article, we’ve compiled a list of the four most popular video editing software with a free version available in India which can be used by individuals... Continue Reading
A guide to the marketing attribution model for Indian SMEs
Published on 17/2/2023 by Sukanya AwasthiThis article aims to serve as a guide for small and midsized enterprises (SMEs) looking to learn more about the various types of marketing attribution models and the one which can best meet their marketing needs. Continue Reading