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Programmatic Advertising
Programmatic advertising refers to the buying and selling of online ads (such as banners on websites) through an exchange. This type of advertising allows marketers to target customers with more detailed parameters. Programmatic advertising platforms provide marketers with access to data vendors that segment audiences based on shared characteristics, resulting in more targeted and personalized advertising.
What Small and Midsize Businesses Need to Know About Programmatic Advertising
Programmatic advertising proves beneficial for small companies trying to establish a customer base because it offers a large reach, helping these businesses target customers interested in their products and services. This type of advertising is also scalable in its pricing, allowing small businesses to budget and avoid overspending on campaigns.
Related terms
- AMR (Adaptive Multirate)
- Big Data
- Programmatic Advertising
- Attrition
- Business Activity Monitoring (BAM)
- Ad Tech
- Software as a Service (SaaS)
- Enterprise Performance Management (EPM)
- Case Management Solutions
- Combined Heat and Power (CHP)
- Electronic Waste (e-Waste)
- 3D Photovoltaic Devices
- DPMO (Defects Per Million Opportunities)
- Green Money
- Digital Audio Broadcasting (DAB)
- DAB+ (Digital Audio Broadcasting Plus)
- Blu-ray
- Corporate Performance Management (CPM)
- CPC (Cost Per Click)
- Footfall Analysis
